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About the position
The Associate Development Program is a paid 12-month full-time (temporary) experience designed for new or recent graduates who are looking to grow their professional sports experience. The format allows for structured professional development and hands-on learning. As our Marketing Associate, you'll hone your sports marketing skills by working across the department on the planning and execution of a variety of fan- and brand-building programs. Your work will directly support the Marketing department's objectives of driving growth of the Bears fan base, increasing the relevance of the Bears brand, and deepening our relationships with current fans. Candidates who are most successful in this role bring strong collaboration and communication skills, are well organized with their time and work, and offer fresh ideas and perspective on ways to grow our brand. This role works out of our headquarters, Halas Hall, in Lake Forest, IL plus Soldier Field for home games with the ability for some remote work.
Responsibilities
- Help manage the day-to-day execution of key fan development initiatives (primarily the Chicago Bears Kids Club and Baby Bears, among others)
- Ideate and request new content ideas that drive engagement with members of the Kids Club and Baby Bears throughout the year
- Manage the execution of sweepstakes and other programming that drive Club membership growth and deeper engagement with Club members
- Support year-round customer service, reporting, event planning, and gameday activation for the Chicago Bears Kids Club and Baby Bears programs
- Work internally to build and deploy monthly newsletters to members of the Kids Club and Baby Bears programs
- Serve as the 'on-site team lead' for event and gameday activations for the Kids Club, Baby Bears, and Bears Paws programs
- Manage and grow the nationwide Bears Bars database by filtering new submissions, identifying new establishments, managing giveaway items, and creating promotional strategies
- Work with Project Management to manage fulfillment and trafficking of Bears internal marketing assets to meet Bears initiative needs and partner requirements
- Assist in development of recaps for various Marketing initiatives, including collecting and communicating metrics
- Assist in ordering, tracking, and organizing of departmental merchandise and other resources
- Occasional data entry from gamedays and various fan initiatives
- Perform additional duties assigned
Requirements
- Degree in Marketing, Communications, Sport Management or related field
- Strong understanding of business, marketing and advertising principles through school or work experience
- Strong time management and organizational skills, ability to always work on multiple projects
- Excellent collaboration and communication skills, including written and oral correspondence, and the ability to adapt to various personalities
- Ability to complete assignments in a very detailed and thorough manner
- Basic understanding and working proficiency in Microsoft Office Suite (including Excel and PowerPoint)
- Able to work non-traditional hours, in non-traditional settings, including weekends and evenings
- Some travel to events within the Chicagoland area, as needed
Nice-to-haves
- Exposure to or experience with email marketing software (e.g., Microsoft Dynamics, Eloqua, Marketo, etc.)
- Basic HTML coding ability
- Prior sports experience
- Prior copywriting or other digital/social content development experience
Benefits
- Optional medical coverage (employer paid premium + employee paid deductible)
- Up to 2 days a week of remote work (role dependent)
- 5 days of paid vacation time, 3 paid sick/mental health days plus 10 paid holidays, paid time off to volunteer
- Complimentary preseason tickets for one game, ability to buy additional tickets for home & away games
- Yearly Bears gear package plus 50% off at the Bears Pro Shop
- FREE breakfast, lunch, snacks and drinks, access to onsite fitness facilities and BearsFit, complimentary Calm app access
- Social events for staff and their families, Employee Resource Groups, and more
- Complimentary LinkedIn Learning access, professional development sessions, guest speakers, mentorship
