Marketing Associate (Bilingual: Chinese)

True Care • New York, NY

4d • $55,000 - $70,000

About The Position

The Marketing Associate is responsible for developing, maintaining, and strengthening relationships in the field with new and existing referral sources who can refer clients to our company. He/she is a key member of our Business Development team and helps lead the creation and implementation of referral strategies that increase patient census, brand awareness, and overall company visibility.

Requirements

• High school diploma/College degree in a related business field preferred
• Knowledge of and experience in the Home Care Private Client sector is a plus
• This role requires up to 75% travel within New York City; having a car is required
• Bilingual in Mandarin and/or Cantonese is required
• Knowledge and experience with computer applications, including Salesforce and Excel
• Excellent sales and marketing, communication, time management, and organizational skills
• Self-driven with strong business development goals and the ability to execute plans to achieve desired outcomes
• Clean, professional image, behavior, and demeanor are expected at all times
• Maintaining standards of high quality customer service

Nice To Haves

• College degree in a related business field
• Knowledge of and experience in the Home Care Private Client sector

Responsibilities

• Obtain referrals from existing referral sources and follow up to ensure patients are enrolled with the agency
• Build strategic partnerships and develop techniques to attract new clients in the industry
• Schedule and present information about True Care’s programs and services to community organizations, including doctors’ offices, hospitals, nursing homes, independent living facilities, planning boards, and other healthcare professionals
• Utilize marketing strategies and techniques to attract new patients
• Research and participate in health and wellness fairs throughout New York City; coordinate partnerships with different health agencies with long-term impact goals in mind
• Attend community events as needed
• Develop compelling and concise outreach materials in collaboration with the Branding department
• Demonstrate thorough knowledge of the agency, including our vision, mission, and values; the services we provide; and how we differentiate ourselves from other home care agencies
• Provide monthly reports on outreach efforts
• Perform other related marketing duties as assigned

Benefits

• Health, dental, and vision insurance
• 401(k) with company match
• PTO and paid holidays
• Professional development opportunities
• Mission-driven work in an innovative healthcare space

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: High school or GED
• Number of Employees: 501-1,000 employees