Marketing Associate - Alcatraz Cruises

Hornblower Group Inc.•San Francisco, CA

10h

About The Position

Alcatraz City Cruises is seeking a highly creative and motivated Marketing Associate to drive social media growth, produce engaging short-form video content, and support key marketing initiatives. This role is perfect for someone who understands social media trends, knows how to create high-performing content, can read and report on analytics, and is excited to build brand awareness across multiple platforms. The Associate will also support departmental organization, task tracking, and digital communications.

Requirements

High school degree or equivalent.
Proven experience in social media content creation, including short-form video(Reels, TikTok, YouTube Shorts).
Proficiency in video shooting, editing, and basic photography.
Strong understanding of social media algorithms, platform best practices, and audience growth strategies.
Experience with Sprout Social or other social media management and analytics tools.
Skilled in Adobe Photoshop (Illustrator and Premiere Pro skills are a plus).
Comfortable analyzing data and producing monthly performance reports.
Excellent writing and storytelling skills with a strong sense of brand voice.
Organized, detail-oriented, and able to manage multiple projects and deadlines simultaneously.
Familiarity with Microsoft Office Suite (Word, Excel, Outlook, PowerPoint).

Nice To Haves

Experience in marketing, tourism, attractions, or hospitality industries preferred but not required.

Responsibilities

Create high-quality social media content, including posts, short-form videos, Instagram Reels, TikToks, and YouTube Shorts.
Capture, edit, and publish photo and video content that drives engagement and strengthens the brand story.
Manage a comprehensive social media calendar across Instagram, Facebook, LinkedIn, X, and TikTok using Sprout Social.
Track content performance and provide monthly social media reports with platform analytics, growth updates, and actionable insights.
Actively develop strategies to grow and engage our social media audiences across all platforms.
Monitor online reviews, comments, and social messages to maintain a strong digital presence and positive community engagement.
Research and apply social media trends to keep content fresh, engaging, and aligned with audience interests.
Assist with the development of marketing materials, campaign promotions, partnerships, and community collaborations.
Maintain and organize in-house photo and video asset libraries for marketing and PR use.
Monitor and manage the Marketing departmental calendar and task lists to keep projects on track and on schedule.
Support internal communications such as blogs, newsletters, crew announcements, and special project coordination.
Handle administrative support tasks such as invoice processing, vendor tracking,and basic office management for the Marketing Department.
Additional job duties as assigned.