Marketing Associate

Kalsec-posted 9 days ago

Full-time • Entry Level

Kalamazoo, MI

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We are seeking a motivated and detail-oriented Marketing Associate to join our marketing team. This entry-level role is ideal for a recent graduate or early-career professional looking to gain hands-on experience across a range of marketing activities. The Marketing Associate will support the execution, and analysis of marketing initiatives that promote our product groups and strengthen our brand presence in the marketplace.

Assist with the development and execution of marketing campaigns, including digital, social, email, and event-based initiatives.
Assist in the development of marketing materials such as presentations, sell sheets, case studies, and demos.
Support content creation for the website and email platforms.
Support content creation and scheduling of social media and analyze results to optimize content engagement.
Assist with lead generation activities and help manage marketing databases and CRM updates.
Track and report on the performance of campaigns and marketing activities, providing insights for continuous improvement.
Help coordinate trade shows, webinars, and industry events, including logistics and follow-up activities.
Assist in managing inventories for corporate apparel and giveaways
Perform other marketing-related duties as assigned.

Bachelor’s degree in Marketing, Communications, Business, or related field.
1–2 years of marketing experience (internship or entry-level role in B2B preferred).
Strong written and verbal communication skills with attention to detail.
Proficiency with Microsoft Office Suite (Word, PowerPoint, Excel); experience with Adobe Creative Suite and/or Canva a plus.
Familiarity with digital marketing tools such as email platforms, social media scheduling, and analytics dashboards.

Knowledge of CRM systems (e.g., Salesforce, HubSpot) preferred but not required.

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