Marketing Associate

Baker Tilly•Houston, IL

About The Position

Baker Tilly is a leading advisory, tax and assurance firm providing clients with a genuine coast-to-coast and global advantage. The firm operates through an alternative practice structure, with Baker Tilly US, LLP providing attest services and Baker Tilly Advisory Group, LP and its subsidiary entities providing tax and business advisory services. Baker Tilly is an independent member of Baker Tilly International, a worldwide network of independent accounting and business advisory firms with 43,000 professionals. The Marketing Associate will provide support for a wide range of marketing tactics and revenue growth initiatives, including demand generation and nurturing campaigns, webinars, videos, sponsorships, special events, seminars, trade show exhibits, advertising, and communications. This role involves providing writing and marketing assistance for strategy and content, assisting in developing and maintaining collateral, tracking marketing return on investment, and collaborating with colleagues. The associate will also ensure compliance with firm guidelines and brand standards, continuously expand their knowledge base, provide support to agency teams, assist with lead management activities, utilize Salesforce.com, participate in marketing task forces and special projects, and perform online research of companies, executives, and target lists. The position requires integrating new knowledge, skills, and best practices into daily work and sharing them with colleagues.

Requirements

Bachelor’s degree in marketing, communications, English, journalism or related field
Minimum of 6+ months of marketing and/or internship experience
Excellent written and verbal communication skills
Ability to communicate effectively with all levels of staff from entry level to partners and work well in a team environment
High level of attention to detail
Knowledge of marketing tools and techniques
Excellent Microsoft Office Suite skills
Proficient project management skills and the flexibility to prioritize multiple project requests simultaneously in a timely and efficient manner

Nice To Haves

Experience with Adobe Creative Suite, business-related social media and Salesforce.com helpful
Experience with marketing automation tools preferred
Previous professional services experience or marketing internship preferred

Responsibilities

Provide assistance for a wide range of marketing tactics and revenue growth initiatives to help execute go-to-market plans such as: demand generation and nurturing campaigns, webinars, videos, sponsorships, special events, seminars, trade show exhibits, advertising and communications
Provide writing and marketing assistance for a wide range of marketing strategy and content tactics
Assist supervisor and other marketing colleagues in developing and maintaining up-to-date collateral, and other content
Follow processes and best practices to enable the tracking of marketing return on investment
Collaborate with colleagues as appropriate to plan and execute work
Participate in planning, project-specific, and team meetings, as necessary
Ensure compliance with firm guidelines and brand standards
Continuously expand knowledge base of industries or services
Work with teams to ensure the accuracy of client and prospect lists
Assist with lead management activities, as needed
Provide support with Salesforce.com, as requested
Participate in marketing task forces and special projects
Assist in conducting online research of specific companies, executives and target lists
Use internal and external research as needed when executing work
Integrate new knowledge, skills, and best practices into daily work and share with colleagues as appropriate