Marketing Associate, Product (New York Remote)

Prelim • New York, NY

393d • $100,000 - $120,000

About The Position

The Product Marketing Manager at Prelim is a strategic role focused on developing and executing the go-to-market strategy for the company's innovative banking solutions. This position is crucial for driving product awareness, adoption, and customer success in a rapidly growing startup environment. The manager will build the product marketing function from the ground up, ensuring alignment with business objectives and defining competitive strategies.

Requirements

• Self-starter mentality with the ability to build something from the ground up.
• Strong communication and storytelling skills, with a talent for distilling complex ideas into clear and concise messaging.
• Experience developing go-to-market strategies and product positioning in competitive markets.
• Analytical mindset with the ability to leverage data to inform decisions and optimize strategies.
• Relentless focus on results, driven to make an impact and deliver measurable outcomes.
• Willingness to adapt quickly, pivot when necessary, and thrive in a fast-moving, high-growth environment.

Responsibilities

• Create and own the go-to-market strategy for new product launches, ensuring alignment with overall business objectives.
• Develop product messaging and positioning that communicates Prelim's value proposition clearly and compellingly.
• Work directly with product and sales teams to understand the customer base and develop strategies that drive product adoption.
• Lead cross-functional efforts to ensure successful product launches that resonate with target audiences.
• Conduct market research and analyze competitors to stay ahead of industry trends and inform product marketing strategies.
• Create impactful sales enablement materials, including presentations, case studies, and product collateral.
• Build systems to measure and optimize product marketing efforts based on performance data.

Benefits

• Equity
• Full health, vision, and dental insurance
• Parental Leave
• Remote Office Setup Stipend
• Wellness Stipend

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed