Marketing - Associate Manager of Client Marketing

Franklin Energy • Detroit, MI

447d

About The Position

The Associate Manager of Client Marketing is responsible for achieving marketing results for contracted work, focusing on specific clients and geographic areas. This role emphasizes client service and collaboration with program managers and utility representatives to develop effective marketing strategies. The position requires strong problem-solving skills, creativity, and the ability to analyze data to drive marketing initiatives.

Requirements

• Bachelor's degree from an accredited college or university in marketing, communications, business, or a related field.
• Minimum of 5 years of experience required in marketing campaign management.
• Proven experience with client-type/level communication and presentations.
• Strong customer service and communication skills.
• Ability to handle a wide work variety and work in a fast-paced environment.
• Detail-oriented, organized, self-starter with the ability to prioritize workload.
• Proficient in Microsoft Office, specifically Word, Excel, and Outlook.
• Proficient in project management, ideally using Smartsheet.
• Ability to communicate effectively, both verbally and in writing with customers, program employees and vendors.
• Ability to analyze and interpret data and solve practical problems.
• Knowledge of mathematical concepts such as fractions, percentages, and ratios.
• Reliable transportation.
• Committed to diversity and inclusion.

Responsibilities

• Responsible for the overall marketing performance to goal for the programs and initiatives under your leadership.
• Build skills as and become primary client facing marketing leader, supported by marketing leadership.
• Collaborate with clients, market strategists and other internal experts to develop marketing plans and promotional strategies that drive program participation, pipeline, and program targets.
• Support deployment of marketing campaigns including digital, mass media and event marketing campaigns in coordination with internal creative and delivery staff and external advertising agencies.
• Initiate campaigns and tactics with the marketing project management system, prepare campaign strategy briefs and work with the marketing delivery and operations team to enter and manage creative requests.
• Facilitate the workflow and approval of marketing materials from multiple internal and external parties.
• Work with program management and finance to develop, maintain and manage to marketing budgets with leadership support.
• Develop, manage and utilize plan to goal tools to ensure efforts are on track.
• Review, analyze and communicate results of marketing promotions to determine level of success for each effort and identify areas to improve and innovate for your programs and clients.

Benefits

• Competitive salary ranging from $75,000 to $85,000.
• Opportunities for professional development and growth.
• Supportive work environment that values diversity and inclusion.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Utilities
• Education Level: Bachelor's degree
• Number of Employees: 1,001-5,000 employees