Marketing Associate, Live Journalism Events

Dow Jones & Company•New York City, NY

29d•$55,000 - $65,000•Hybrid

About The Position

ABOUT THE TEAM The Dow Jones events marketing team is responsible for recruiting the world’s foremost influential business and consumer audiences into our Live Journalism events. We equip ambitious professionals with the essential information and tools they need to better lead their industries, grow their businesses and advance their careers. We host highly specialized events that build on the power of our journalism, the insight of our analysis, the ambition of our audience and the continuity of community. ABOUT THE ROLE The Marketing Associate, Live Journalism Events will join the marketing team that delivers world-class events and membership propositions at Dow Jones and The Wall Street Journal. In this Associate position, you will play a pivotal role in supporting the team by generating awareness, interest, and demand for event leads and ticket sales, contributing to the future new business growth of the group. You will report to the Senior Marketing Manager, Live Journalism Events and work in our midtown Manhattan office 3 days each week. YOU WILL As a Marketing Associate, Live Journalism Events, you will be a key marketing partner, providing support across the following duties:

Requirements

Willingness to work in our NYC (midtown) office 3 days every week
1-2 years marketing experience, ideally in B2B membership, publishing, events, media or agency equivalent
Experience with the test-learn-measure approach
Ability to analyze results and situations, get to solutions and make recommendations quickly
Analytical skills and a data driven mindset, coupled with a passion for creativity and forward-thinking flair
Bachelor's degree or equivalent experience preferred
An understanding of subscription/membership models, with experience in direct marketing preferred
Experience taking responsibility for initiatives and exhibiting a positive ‘can do’ attitude at all times
Ability to embrace and drive change in a high pace environment
Excellent written and verbal communication, along with strong interpersonal skills
A keen customer-facing demeanor

Responsibilities

Executing a multi-channel campaign plan to drive event leads and event ticket sales, including: email, digital media, social, print media, direct mail, partnerships etc.
Working closely with the audience team on data briefs to fuel your marketing campaigns
Working with the product and brand marketing teams on the hand-off of creative assets and working closely with our internal design team to continue to innovate/evolve based on response
Taking ownership of making updates to the various marketing websites, ensuring that all marketing websites are up to date with key proposition and event details
Identifying and working with key marketing partners, including industry associations, membership organizations, media organizations, etc.
Providing on-site support at key events
Handling purchase orders, invoices and cost management administration in relation to marketing campaigns
Developing and maintaining clear dashboards/reports that summarize the performance of the marketing campaigns, across the pre-determined KPIs/metrics: Share top line numbers weekly with the management team; Measure and manage campaign costs, efficiencies and drive ROI; Analyze and identify actions to drive improved performance; Produce monthly reports, with optimization and recommendations, for the management team; Produce post-event reporting.