Marketing Associate Director, Organized Providers (Remote Eligible)

Vertex Inc. • Boston, MA

7d • Remote

About The Position

Vertex is seeking a talented individual to join our US Pain Business Unit and support our journey to fundamentally transform pain management in the US. The Marketing Associate Director, Organized Providers, is responsible for the development and execution of key marketing tactics targeting Hospital Group Purchasing Organizations, the Department of Defense, the Department of Veterans Affairs, and additional organized corporate accounts. Vertex recently launched JOURNAVX, an oral, non-opioid medication for the treatment of moderate-to-severe acute pain. Promotional education is critical to the success of JOURNAVX. This role will develop high impact personal and digital promotional content and work closely with colleagues on the health systems marketing team, US market access team, federal accounts team, and GPO field lead. This role will be expected to develop and execute training on the above content to a large field team of ~200 members. This role reports to the Senior Director, Health Systems and Organized Providers.

Requirements

• Experience developing communications/tactics in U.S. or global marketing and managing agency efforts
• Experience with hospital GPO and federal customers (VA/DOD)
• Experience with institutional and IDN marketing and/or sales
• Early career experience as a strong individual contributor in a professional work setting
• Pharmaceutical drug launch experience preferred
• Demonstrates strong understanding of health information technology, IDN systems, and institutional markets
• Bachelor's degree in marketing, business, or scientific degree
• Typically requires 8 years of experience or the equivalent combination of education and experience

Responsibilities

• Drives deep account specific expertise to guide strategy in GPOs, VA, and DoD accounts
• Develops/adapts content tailored to GPO and federal account customers
• Collaborates closely with field GPO lead and Federal Account Leads to support promotional efforts with appropriate marketing content
• Supports Corporate Account Field Leads with insight generation and marketing materials targeting Ambulatory Surgery Centers, Physician Staffing Groups, Dental Service Organizations and Urgent Care Centers.
• Informs peer-to-peer education content and tactics that are relevant to the GPO and federal channels
• Collaborates with cross-functional partners within strategic accounts, market access, and marketing to ensure strategic alignment, operational efficiency, and collaborative strategies & tactics where appropriate
• Collaborates with the health systems agency of record
• Leverages insights from customers and field teams to improve material effectiveness
• Ability to travel 30% (~6 days a month)

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 501-1,000 employees