Marketing Associate - Corporate Brand Marketing

NewYork-Presbyterian Hospital • New York, NY

179d • $63,000 - $86,500

About The Position

Experience a Mission-Driven Career NewYork-Presbyterian is one of the nation's most comprehensive academic health care delivery systems, dedicated to providing the highest quality, most compassionate care to patients in the New York metropolitan area and throughout the globe. In collaboration with two renowned medical schools, Weill Cornell Medicine and Columbia University College of Physicians & Surgeons, NewYork-Presbyterian is consistently recognized as a leader in medical education, ground-breaking research, and innovative, patient-centered clinical care. The Marketing Associate will sit on the Brand team and will help to manage and coordinate marketing efforts that advance brand marketing initiatives and campaigns, including planning campaigns, developing marketing assets and content, supporting partner strategies and activations, tracking budget and metrics and managing creative approvals. In this role, you will help develop and implement marketing strategies that will raise awareness, consideration and engagement regarding NewYork-Presbyterians' brand and reputation. In addition, you'll work closely with leaders and colleagues, building trusted relationships with key partners in Marketing and Communications and throughout the organization. This is a full time position working 4 days at our Corporate Office in mid-town Manhattan and the ability for 1 day remote.

Requirements

• Bachelor's Degree from a recognized college or university.
• 1-3 years of relevant marketing experience.
• Ability to work independently and communicate directly with various personnel at the hospital such as physicians and their staff.
• Working knowledge of current marketing tools, strategies, and best practices.
• Working knowledge of MS Office Suite (Word, Excel, PowerPoint, and Outlook).

Nice To Haves

• Healthcare experience working directly with physicians and clinical teams.

Responsibilities

• Manage and coordinate marketing efforts that advance brand marketing initiatives and campaigns.
• Plan campaigns and develop marketing assets and content.
• Support partner strategies and activations.
• Track budget and metrics.
• Manage creative approvals.
• Develop and implement marketing strategies to raise awareness and engagement regarding NewYork-Presbyterian's brand.

Benefits

• Comprehensive and competitive benefits that support you and your family in every aspect of life.
• Opportunities for personal and professional growth.
• Dynamic environment that embraces every person.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Industry: Hospitals
• Education Level: Bachelor's degree