Marketing Associate - Consumer Insights

About the position

As a Marketing Associate at Maple Leaf Foods working in our ML USA business, which is compromised of plant-based (alternative) proteins and prepared meat categories. In this role, you'll be on the frontlines of executing our strategies and will work alongside a talented team to drive growth and shape the future of our US business. This position needs to balance creative skills with critical thinking, project management, and performance measurement. This is a unique opportunity to learn, grow, and make a meaningful impact.

Responsibilities

• Help to build category strategies and work with their one-up to develop and bring multi-year plans to life to deliver category growth and successfully differentiate MLF from our competitors
• Consistently leverage data and develop insights from syndicated and internal data sources to provide category share and financial reporting and analysis for the category, including weekly, monthly, and annual rhythms as well as ad hoc analyses
• Analyze brands, market, and competitive trends and recommend suitable actions
• Help maintain updated brand and marketing materials for Sales to leverage with customers, including new item sell-in decks and portfolio brochures
• Support the Retail Sales and Brand teams to grow MLF branded share in their category
• Lead the commercialization of new product innovations, acting as project manager and working with cross-functional stakeholders including product development, finance, revenue management, operations, packaging, graphics, & purchasing to ensure successful, on-time launches
• Other various activities to support the growth initiatives of the company

Requirements

• BS/BA in Marketing/Business or related field
• 1-4 years previous experience in marketing, sales, advertising, finance, category management or analytics roles within consumer packaged goods or grocery industry
• Experience working with syndicated data sources such as SPINS, IRI, Nielsen preferred
• Strong working knowledge of MS Office, specifically PowerPoint and Excel
• Previous experience with P&Ls and PowerBI an asset

Nice-to-haves

• Passion & drive to learn and contribute: must exemplify curiosity, and a keen desire to win
• Agility: must be proactive, high energy, and be able to stay focused on key business priorities in a fast-paced, dynamic business environment
• Analytics & Critical Thinking: ability to organize and interpret the data, synthesize insights and consider implications to the business
• Ability to lead by influence: well-developed people, communications, and collaboration skills, ability to effectively engage a cross-functional team to move projects forward with pace
• Project management experience: highly organized and detail oriented, with strong time management skills
• Strong analytical skills to translate and integrate multiple data sources into actionable insights to drive decision-making
• Strong communication skills (verbal and written) and relationship building skills
• Successful in creative problem solving and cross functional collaboration

Benefits

• Salary Range: $85,000-$95,000 depending on experience
• Eligible for an annual performance-based bonus
• Career development opportunities
• Comprehensive benefits package, including Medical, Dental, and Vision
• 401K plan with company match
• Paid time off and holidays