Marketing Associate, C&I Sales Support & Events

Vistra Corp • Irving, TX

42d

About The Position

As a critical part of the Business Acquisition Marketing team, this role is responsible for developing marketing activities and sales support tools to help drive $130M in profitability and 50+ TWh in term volume for the acquisition and retention of Large Business Markets (LBM) in targeted ERCOT & MWNE regions. Specifically, this role will have responsibility for creating and managing event presence and exhibition opportunities and developing collateral, sales support tools and targeted Email / DM campaigns that increase consideration with prospective clients and strengthen engagement and renewal potential with current business customers. This role will also serve as a marketing liaison for the Business Markets team to ensure collaboration with many cross-functional teams and subject matter experts, while also maintaining communications with external vendors and industry organizations to execute timely and impactful acquisition support initiatives.

Requirements

• 3-5 years B2B marketing experience with a proven track record in planning and developing campaigns and managing corporate events.
• Experience in event management and sales support software tools such as Cvent, Salesforce, SF Marketing Cloud and Seismic.
• Experience managing projects with external vendors & agencies.
• Working knowledge of key marketing financial drivers.
• Writing samples that demonstrate strong writing skills for strategic messaging & content development.
• Excellent organizational, communication and inter-personal skills with the ability to work within a team environment including cross functional teams represented by other departments and/or companies.
• Ability to effectively multi-task under time constraints in a fast-paced environment while maintaining focus and consistency to event goals
• Physical attendance at events is a requirement of the job, including pre & post event activities, which could entail travel, or nights and weekends.
• Experience gained through college degree programs and/or certifications is applicable to the above skills.

Responsibilities

• Develops business sales support tools to engage C&I audience targets targets in current and expansion regions, throughout their customer journey. This includes presentations, emails, collateral, promotional items, and targeted campaigns that enable sales cycle progression.
• Collaborates with cross-functional teams, SMEs and external influencers to develop key messages and content for multiple channels (Email /DM campaigns, social media (LinkedIn) presence, etc.) to ensure consistent customer engagement and maintain legal and regulatory compliant selling claims. Content to include market/regulatory updates and trends, innovative energy efficiency and sustainability solutions, etc.
• Identifies and supports customer advocacy activities that promote current customers and amplify energy management best practices among peer networks.
• Manages participation in industry events, educational summits and networking events to increase consideration and engagement of prospective and current customers to support sales acquisition/renewal strategies.
• Continually seeks opportunities to improve experience and engagement throughout the business customer journey.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Utilities
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees