Marketing Assistant

Oxford University Press • Cary, NC

9d • $46,078 - $51,000 • Hybrid

About The Position

Responsible for providing support in delivering marketing plans for key regional library campaigns. Responsible for providing support and assistance for a range of additional regional marketing activities and channels. Responsible for ensuring activities and results are communicated to ensure accountability and continuous improvement. Key accountabilities include: Use available analytics to inform and measure success of marketing activity, and constantly strive to improve results in support of team strategy Work closely with the Americas Library Marketing team and Americas Library Sales team to understand sales priorities, major campaigns, offers & initiatives Work closely with the Global Library Marketing team to convey and facilitate understanding of how regional goals and market factors feed into the global strategy Assist and support with the development of annual and quarterly Americas Library Marketing campaigns aligned with regional sales campaigns & priorities to grow revenue and retain existing business in the Americas Assist with communicating and validating plans with Library Marketing and Americas sales teams; communicate results and learning points to demonstrate development upport and assist successful regional campaign implementation including: o Events/Conferences o Awareness o Lead Generation o Consortia and agent support o Post-sale communications and support Utilize tactics including digital advertising, email, social, content, events, and others Communicate with third party vendors to book digital ads, emails, and other advertising opportunities in support of regional campaigns Assist with adapting campaigns and facilitating regional sales enablement as appropriate to meet regional needs When needed and when capacity allows (in agreement with your manager), assist other team members with Institutional Marketing activity

Requirements

• Ability to work in a fast-paced, detail-oriented environment
• Excellent organizational and time management skills
• Strong written and verbal communication skills
• Good collaborative skills, including the ability to make connections and build relationships within and outside of marketing
• Ability to work within a strong teamwork-focused environment
• Ability to navigate change and uncertainty
• Ability to travel to conferences and events both domestically and internationally as needed
• Marketing experience, including implementing marketing activities preferred
• Interest in academic publishing and/or understanding of the institutional research landscape preferred
• Spanish and/or Portuguese language proficiency preferred

Nice To Haves

• Marketing experience, including implementing marketing activities
• Interest in academic publishing and/or understanding of the institutional research landscape
• Spanish and/or Portuguese language proficiency

Responsibilities

• Use available analytics to inform and measure success of marketing activity
• Work closely with the Americas Library Marketing team and Americas Library Sales team to understand sales priorities, major campaigns, offers & initiatives
• Work closely with the Global Library Marketing team to convey and facilitate understanding of how regional goals and market factors feed into the global strategy
• Assist and support with the development of annual and quarterly Americas Library Marketing campaigns aligned with regional sales campaigns & priorities to grow revenue and retain existing business in the Americas
• Assist with communicating and validating plans with Library Marketing and Americas sales teams; communicate results and learning points to demonstrate development
• Support and assist successful regional campaign implementation including: o Events/Conferences o Awareness o Lead Generation o Consortia and agent support o Post-sale communications and support
• Utilize tactics including digital advertising, email, social, content, events, and others
• Communicate with third party vendors to book digital ads, emails, and other advertising opportunities in support of regional campaigns
• Assist with adapting campaigns and facilitating regional sales enablement as appropriate to meet regional needs
• Assist other team members with Institutional Marketing activity

Benefits

• We care about work/life balance at OUP. We offer 15 days’ vacation time that rises with service, 10 sick days, plus floating holidays, personal days, company holidays, and a 35-hour working week.
• We are open to discussing flexibility in respect of working hours and the use of technology to support regular remote working, dependent on role.
• We also have a great variety of active employee networks and societies.
• We care for you and your dependents by offering health, dental, and vision insurance plans to our full-time employees.
• Each plan has multiple levels of coverage to fit your needs and has a high level of contribution made by OUP.
• In addition, we offer Employee Assistant Programs for all full-time employees, regardless of whether you elect in health insurance.
• We also offer life insurance and disability insurance.
• We help make your money go further by providing a non-elective contribution on your behalf to your retirement plan of 7% of your salary and a matching contribution to the retirement plan of 50% on the first 6% of employee contributions on based earnings.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees