Marketing Assistant

Ritter Insurance Marketing (Integrity Marketing Group)•Harrisburg, PA

1d•Hybrid

About The Position

The Marketing Assistant will play a crucial role in organizing campaigns and developing marketing strategies. The role is integral to the smooth operation of the Marketing department, the attainment of its goals, and the long-term growth of the company.

Requirements

BS/BA in Marketing, Business or related field.
Solid knowledge of marketing and creative team procedures, including internal and carrier approval processes
Basic understanding of insurance and agent relationships
Strong grasp of office management and core marketing principles, including market research techniques and database use
Proficient in MS Office, marketing software, CRM tools, online analytics, and Google AdWords
Excellent communication, organization, and people skills, with a customer-focused and team-oriented approach

Responsibilities

Undertake daily administrative tasks to ensure the functionality and coordination of the department’s activities.
Support marketing department leadership in organizing various projects.
Conduct market research and analyze consumer rating reports/questionnaires.
Collaborate with both Project Coordinator and Reporting Coordinator to assist with any administrative tasks they might need.
Update spreadsheets, databases, and inventories with statistical, financial, and non-financial information.
Assist in the organizing of promotional events and traditional or digital campaigns and attend them to facilitate their success.
Communicate directly with agents, print vendors, and encourage trusting relationships as needed.
Maintain campaign flow by ensuring all projects are progressing timely to meet all deadlines, meeting and/or following up with any member of the staff to maintain the flow of the campaign, and notifying the Project Coordinator of any lulls in progress or potential issues with campaign flow.
Assist with coordinating marketing lists for each campaign, which includes pulling the list through Acoustic or requesting the proper lists from the Database Administrator(s), cleaning the list(s) properly, and delivering the list accordingly.
Assume responsibility for miscellaneous duties as assigned by supervisor.