This part-time position offers the opportunity to participate in various marketing projects. The Marketing Assistant will work with our dynamic marketing team and gain hands-on experience in the exciting world of financial marketing.
Support the planning and execution of marketing events, from brainstorming ideas to managing logistics and post-event analysis.
Serve as event lead, managing all logistics such as guest list, event set-up/break-down, vendor/staff communication, etc.
Source venue, catering, vendors, etc.
Develop and maintain event budget.
Collaborate with marketing team to help create effective promotional campaigns for each event.
Provide post-event report, including budget & logistical wrap-up.
Oversee all aspects of promotional items and event materials, including fielding requests, ordering, maintaining inventory and delivery of items.
Oversee in printing, laminating and distribution of marketing materials (ex: flyers) and signage, as needed.
Proofread and edit marketing collateral, which include articles, ads, flyers, invites, internal and external communication and brochures.
Work closely with the marketing team and other departments to ensure cohesive and effective marketing efforts.
Assist in the brainstorming, development and implementation of marketing campaigns, including email marketing, digital advertising, and promotional activities.
Assist in creating engaging content for various marketing channels.
Responsible for taking photos of community and corporate events.
Serve as First Guaranty Bank liaison in external relations with local civic organizations (Chamber, Rotary, etc.).
Conduct research on industry trends, competitor activities, and customer preferences to inform marketing strategies.
Support the marketing team with various administrative tasks, such as maintaining project tracking spreadsheets and organizing marketing materials.
Serve as liaison between various vendors and departments, print suppliers, freelance talent, and various marketing services.
Assist with the growth of First Guaranty Bank's social media presence.
Assist in creating visually appealing graphics and marketing materials using design software.
Maintain marketing file for compliance.
Any other duties and/or activities as may be assigned by your supervisor.
Bachelor's degree in Marketing, Communications, Media, Public Relations, Graphic Design, or a closely related field; or equivalent professional experience within a marketing environment.
Solid understanding of core marketing principles and practices.
Ability to evaluate and apply emerging technologies to enhance marketing strategies.
Exceptional proofreading, grammar, and copywriting skills.
Strong attention to detail and commitment to accuracy.
Excellent verbal and written communication abilities.
Proficiency in Microsoft Office applications, including PowerPoint, Word, and Excel.
Experience with Adobe Creative Suite (InDesign, Illustrator, Photoshop) is highly desirable and will be considered in the selection process.
Foundational knowledge of Search Engine Optimization (SEO) and Search Engine Marketing (SEM) principles.
Medical, dental, vision, and basic life/AD&D insurance.
Prescription drug benefits.
Long term disability and salary continuance (short-term disability).