Marketing Assistant/Coordinator II-LRLGJP00011195-New York, NY 10001

IntelliPro Group•New York city, NY

1d•$25 - $30•Onsite

About The Position

We are seeking a detail-oriented and proactive Marketing Assistant / Coordinator II to support Trade Marketing initiatives and retail execution strategies. This role is responsible for driving in-store presence, managing visual merchandising programs, and coordinating retailer-specific activations. The ideal candidate will collaborate cross-functionally with sales, marketing, visual merchandising, and external vendors to ensure seamless execution of retail programs from concept to performance tracking.

Requirements

Bachelor’s degree in Marketing, Business Administration, or related field.
2–3 years of experience in trade marketing or visual merchandising (beauty/cosmetics industry preferred).
Strong project management and multitasking skills.
Excellent communication and interpersonal abilities.
Proficiency in MS Office (Excel, PowerPoint, Word).
Understanding of retail operations and visual merchandising principles.
Strong analytical skills with a data-driven mindset.
Ability to work independently and collaboratively in a fast-paced environment.
Passion for the beauty and cosmetics industry.

Responsibilities

Develop and manage detailed project timelines to ensure on-time and within-budget execution.
Conduct regular status meetings and provide updates to stakeholders.
Lead planning, execution, and tracking of retailer programs and counter initiatives.
Ensure in-store programs align with broader marketing objectives.
Manage development and implementation of visual merchandising displays and POS activations.
Oversee SHOP order processing for display materials and fixtures.
Coordinate orders for fixtures and factices, ensuring timely production and delivery.
Track and analyze program performance using data-driven insights.
Manage in-store video updates including agency briefings, purchase orders, and installations.
Maintain accurate product copy within ESKO for merchandising materials.
Create pre-pack codes for merchandising initiatives and manage allocations.
Develop custom planograms and in-store staging for retailer-specific needs.
Handle special retail activations and fragrance linear updates.
Take ownership of assigned special projects.