Marketing and Web Analyst

University at Albany • Albany, NY

343d • $62,000 - $67,000

About The Position

The University at Albany's Office of Communications and Marketing (OCM) is seeking an experienced Marketing and Web Analyst. This position will report to the Associate Director of Marketing and will be responsible for collecting and analyzing data and providing both quantitative and qualitative insights that inform actionable recommendations for the larger marketing strategy of the University. The Marketing and Web Analyst will create actionable reports that will assist in developing the strategy for the website optimizations and advertising and marketing campaigns. Candidates should possess an in-depth knowledge of web and marketing analytics. By analyzing and reporting on campaign effectiveness, gathering insights from research, and mining website data using analytics and tracking platforms, this role will significantly contribute to the development of data-driven marketing strategies.

Requirements

• Knowledge of marketing; analytics and tools to conduct analysis for both marketing and web.
• Proficiency in industry best practices.
• Excellent organizational and communication skills; ability to communicate effectively across units and internally.
• Self-starter; ability to work independently and in a fast-paced environment, managing multiple projects at once.

Nice To Haves

• Experience working in a higher education marketing setting.
• Master's degree from a college or University accredited by the US Department of Education or internationally recognized accrediting organization.
• Experience with Tableau or similar software.
• Professional development certifications, such as Google Data Analytics certification

Responsibilities

• Evaluate the effectiveness and performance of the UAlbany website utilizing Google Analytics 4 (GA4) to assist the web team in ongoing efforts to improve search engine optimization (SEO).
• Evaluate the effectiveness of marketing and advertising campaigns by analyzing key performance metrics such as conversion rates, click-through rates, completion rates and more against campaign spend and overall budget.
• Generate and share regular analytics reports on web and campaign performance, highlighting key metrics and trends and offering suggestions for optimizations.
• Understand and be able to assist in the implementation of industry best practices specific to web and advertising spaces, which means constantly learning and staying up to date on the changing landscape of web and marketing.
• Work with outside vendors and contractors to execute effective media buys.
• Other reasonable duties as assigned

Benefits

• Professional Rank and Salary Grade: SL-3, $62,000-$67,000

What This Job Offers

• Job Type: Full-time
• Industry: Educational Services
• Education Level: Bachelor's degree