Marketing and Sales Specialist

Vanlife Customs•Arvada, CO

3d•$65,000 - $80,000•Onsite

About The Position

We are looking for a creative and analytical Marketing & Sales Specialist who helps tell the story of Vanlife Customs and actively converts that story into meaningful customer engagement and sales outcomes. This is not a passive content or brand-only role. You will participate directly in the top and middle of the sales funnel—turning inbound interest into real conversations, supporting early qualification, and helping move prospects toward booked work. As our first full-time hire focused on content, growth, and sales support, you will take ownership of day-to-day execution previously handled by the owner and external partners. You will work closely with leadership to ensure marketing activity is measured in pipeline quality, conversion, and revenue impact—not just awareness. You will not be expected to close complex six-figure custom builds on day one. You will be expected to understand our sales process, engage with real prospects, and contribute materially to moving opportunities forward.

Requirements

Demonstrated experience creating content or marketing materials used in real-world settings
Strong interest in visual storytelling, with hands-on photography and/or video experience
Working knowledge of common editing tools
Clear, confident writing skills for captions, emails, and website copy
Comfort engaging with customers or prospects in a professional setting
Willingness to participate in sales conversations and learn how deals progress
Ability to manage projects, prioritize work, and follow through
Collaborative mindset and comfort working with builders, designers, and leadership

Nice To Haves

Experience supporting paid advertising (Google, Meta)
Familiarity with email marketing platforms (HubSpot, Campaign Monitor, etc.)
Basic website editing experience (Squarespace or similar)
Interest in outdoor, travel, automotive, or maker communities
Experience in a hands-on, product-driven environment

Responsibilities

Plan, shoot, and edit video and photography of builds, shop processes, and finished vehicles
Produce content that addresses real buyer questions, objections, and decision points
Interview technicians and designers to translate technical details into customer-friendly stories
Create content specifically designed to support active sales opportunities
Organize and maintain a searchable content library used by marketing and sales
Manage and optimize Google and Meta ad campaigns with a focus on lead quality
Assist in developing landing pages and CTAs that convert interest into inquiries
Support email marketing campaigns, including newsletters and lead-nurture sequences
Review performance data tied to leads, opportunities, and booked revenue
Identify which campaigns and messages produce sales-qualified leads
Actively manage first-touch responses to inbound leads (email, forms, social messages)
Qualify inbound inquiries against basic criteria such as budget, timing, and intent
Schedule discovery calls or consultations with the appropriate team member
Maintain accurate lead and opportunity tracking in the CRM
Support follow-ups with warm leads using content and materials you help create
Assist in preparing proposals, one-pagers, and visual assets for active opportunities
Participate in internal reviews of pipeline health and conversion performance
Manage day-to-day publishing across social platforms
Engage professionally with inbound messages and route real opportunities into the sales process
Align social content with current promotions, campaigns, and sales priorities