Marketing and Media Specialist

About the position

VirTra is seeking a Marketing & Media Specialist to lead and execute B2B marketing initiatives, enhance brand awareness, and drive engagement across digital platforms. This role is responsible for content creation, public relations, media outreach, and website management, ensuring alignment with VirTra's overall marketing strategy. The ideal candidate is a creative and strategic marketer who understands both digital and traditional media, is proficient in content creation, and has experience in B2B marketing, particularly in the technology, law enforcement, or defense sectors.

Responsibilities

• Create and schedule social media posts across platforms like: Facebook, Instagram, X, LinkedIn
• Manage social media advertising campaigns and analyze performance metrics
• Increase brand awareness, interaction, and engagement
• Manage and report performance on paid media campaigns: Google Ads, LinkedIn, and other digital platforms
• Implement SEO, SEM, and website optimization
• Develop and execute marketing communication projects including videos, brochures, website content, advertising, PR, email marketing, social media, trade shows, and other promotional programs
• Maintain and update marketing collateral
• Write and storyboard scripts for product demonstrations, corporate branding and promotional material
• Manage and update VirTra's website
• Manage marketing automation tools (HubSpot, Salesforce, GA4) to track, nurture, and analyze leads
• Perform market research and provide recommendations to optimize marketing efforts
• Develop and distribute press releases to promote VirTra's latest news, product launches, or industry insights
• Coordinate client and news reporter interactions
• Contact media (if needed) regarding customer stories
• Develop pre-event and post-event marketing plan
• Manage and log time worked daily by project code
• Provide miscellaneous support to other departments as needed
• Performs other duties as assigned or needed

Requirements

• Bachelor's degree in marketing, Communications, Business, or another technical field
• 3 years' experience in marketing, communications, and/or a related field
• Must excel at written and verbal communication with the ability to take technical details and convey in a meaningful way to a varied audience
• Demonstrated creativity in developing written and visual content to build customer awareness
• Must be proactive in coordinating with internal resources to see assigned tasks / projects through to completion
• Flexible and organized; able to handle multiple priorities under changing requirements
• Intermediate Proficiency with basic graphic design using Adobe InDesign or another Creative Suite application
• Advanced Proficiency in all Microsoft Office including Teams
• Knowledge of video production with regards to storytelling with Customer Relationship Management (CRM) (Salesforce.com preferred) and Marketing Automation (HubSpot preferred) Software tools