Marketing and Events Coordinator - Limestone Park I&II (Student Living)

Greystar Management Services • Lexington, KY

116d

About The Position

A Marketing & Events Coordinator oversees the end-to-end process of marketing events, from initial concept to post-event analysis. Their responsibilities include developing detailed project plans, selecting and managing vendors, creating event agendas, inviting and scheduling speakers, and promoting events through various channels to maximize attendance. This position is responsible for coordinating the community's marketing and renewal strategies to achieve occupancy, revenue, and resident retention goals. This role will perform all activities related to marketing to new students, providing resident satisfaction throughout the housing cycle, and encouraging residents to renew.

Requirements

• High degree of proficiency including but limited to Adobe Creative Cloud Suite (Photoshop, Illustrator, and InDesign), Canva or other graphic design tools, Microsoft Office Suite, social media, content marketing, email marketing, and advertising platforms, analytics and tracking tools, customer relationship management (CRM) systems.
• Knowledge of event planning principles and best practices to coordinate logistics, manage budgets, and to ensure successful event execution.
• Bachelor's Degree in Marketing, PR, Graphic Design or a related field, or at least 2+ years of relevant experience in the field of marketing or event management.

Responsibilities

• Perform all marketing and promotional activities to achieve community's revenue and occupancy goals.
• Greet prospective residents and conduct community and residence hall tours.
• Keep abreast of current market and competitor conditions that may impact community's occupancy results.
• Develop and implement short- and long-term marketing plans and goals to sustain occupancy.
• Follow community's established policies related to concessions, specials, and other programs to boost and sustain optimal occupancy.
• Design and execute marketing initiatives to create and drive traffic to community, including resident referral and employer outreach programs, using internet marketing tools, and following other competitor's marketing plans, social media posts, etc.
• Use on-site property management software (OneSite, Yardi, College House, Entrata, etc.) to track unit availability, record traffic and leasing activities, manage resident prospect data, and capture critical demographic and other information about current and future residents.
• Ensure community and model units meet partner and company's standards for show quality.
• Inspect units prior to Move Ins to ensure units are move-in ready condition and relay any outstanding items to be addressed to the operations team.
• Respond to resident, parent, client, and owner concerns and questions in a quick and professional manner while taking prompt action to solve concerns and/or refer to the appropriate party.
• Complete various accounting, financial, administrative, and other reports.
• Ascend and descend multiple flights of stairs, especially in cases of emergencies.
• Occasional longer than standard work hours due to high demand for events on certain days, holidays, and weekends to address urgent needs.
• Perform other duties as assigned or as necessary.

Benefits

• Competitive Medical, Dental, Vision, and Disability & Life insurance benefits.
• Low (free basic) employee Medical costs for employee-only coverage; costs discounted after 3 and 5 years of service.
• Generous Paid Time off. All new hires start with 15 days of vacation, 4 personal days, 10 sick days, and 11 paid holidays. Plus your birthday off after 1 year of service!
• Additional vacation accrued with tenure.
• For onsite team members, onsite housing discount at Greystar-managed communities are available subject to discount and unit availability.
• 6-Week Paid Sabbatical after 10 years of service (and every 5 years thereafter).
• 401(k) with Company Match up to 6% of pay after 6 months of service.
• Paid Parental Leave and lifetime Fertility Benefit reimbursement up to $10,000 (includes adoption or surrogacy).
• Employee Assistance Program.
• Critical Illness, Accident, Hospital Indemnity, Pet Insurance and Legal Plans.
• Charitable giving program and benefits.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Industry: Real Estate
• Education Level: Bachelor's degree