Marketing and Communications Specialist

Lafayette Recruitment Team•Lafayette, CO

15h

About The Position

Under general supervision, the Marketing & Communications Specialist supports the Community Services Department by developing and maintaining marketing, communications, and promotional materials. The position assists with web updates, social media content, advertising, and public relations efforts. Collaborates with the Marketing & Communications Coordinator to execute marketing campaigns that promote programs, services, and facilities. The Specialist helps ensure consistent, professional communications that align with City branding standards and effectively engage the community. Candidates with Spanish language skills encouraged to apply.

Requirements

KNOWLEDGE: Knowledge of principles and practices of the principles and practices of marketing, communications, and community engagement; City branding standards and requirements for communications consistency; Current social media platforms, trends, and analytics; Basic graphic design and video editing tools, including Adobe Creative Cloud and Canva; Digital accessibility standards for web and print materials; Microsoft Office Suite or related software.
SKILLS: Strong verbal and written communication, including producing clear, professional correspondence; Applying branding guidelines to produce high-quality, professional materials. Creative and strategic thinking to design engaging campaigns. Producing visually appealing and impactful digital and print materials. Writing, editing, and proofreading for diverse audiences and communication channels. Analyzing data and social media metrics to assess campaign effectiveness. Time management and prioritization of multiple projects, deadlines, and responsibilities.
ABILITIES: Ensure all communications align with City standards while effectively promoting department offerings. Translate complex or technical information into accessible, engaging content. Adapt to emerging tools, technologies, and marketing trends. Establish and maintain effective working relationships with staff, community partners, and the public. Work independently under general direction, managing work with limited supervision. Interpret and apply policies, procedures, and a variety of instructions in written, oral, diagram, or schedule form.
TRAINING: Associate’s degree in Marketing, Communications, Graphic Design, or a related field; Bachelor’s degree preferred.
EXPERIENCE: Minimum of two (2) years of professional-level experience in marketing, communications, or a related field; or any equivalent combination of training and experience that provides evidence that the applicant possesses the required knowledge, skills and abilities to perform the essential functions of the job.
Experience with graphic design software (Adobe Creative Suite, Canva, etc.), social media platforms, and content creation tools required.
Colorado driver's license with a safe driving record.

Nice To Haves

Experience in the public sector or community-focused organizations preferred.
Candidates with Spanish language skills encourages to apply.

Responsibilities

Update City webpages and create engaging social media content; ensure accurate and current content.
Create and manage engaging social media content across multiple platforms.
Collaborate with the Marketing & Communications Coordinator to develop and implement marketing campaigns across social media, online, print, and other media channels.
Assist in the creation of electronic newsletters, seasonal program guides, and other collateral that meet digital accessibility requirements.
Design promotional items, event flyers, social media graphics, and related marketing materials.
Produce and edit video content for the website, social media, and other platforms.
Support the development of multi-media presentations, including PowerPoint slides.
Attend meetings, events, and functions to capture photo and video content for marketing use.
Ensure all materials and communications align with City branding and communication standards.
Assist divisions in tracking engagement metrics and performance across marketing platforms, and provide recommendations for improvements to enhance outreach effectiveness.
Submit events to local calendar outlets and partner organizations to increase community awareness.
Manage internal print and digital display marketing, including signage, display cases, and informational screens across facilities.
Assist in the planning and implementation of special events, including promotional mailings, community collaborations, business-to-business activities, and data collection.
Maintain a current inventory of photographs and organized files of marketing materials for use in publications and promotional efforts.
Assist in developing project timelines that account for the design and production of marketing materials.
Gather and assemble information from reports, records, and other sources to support marketing initiatives.
Participates in special projects and performs related duties as required.

Benefits

100% City-paid Medical, Dental, Vision
401A Retirement Plan (10.2% City, 8% Employee, immediately 100% vested upon hire)
Life Insurance (One year’s salary up to $150,000. AD&D coverage in equal amount)
Tuition Assistance (up to $5000 per year for approved expenses)
Employee Assistance Program (free counseling, travel assistance, legal aid, etc)
Short and Long-Term Disability
Bilingual Pay
Deferred Compensation and Roth Options
Voluntary Life Insurance/AD&D
Identity Theft Program
Recreation Center Pass
Wellness Punch Card (100 punches per year to use at golf course, waterpark, etc)
First year employees will accrue 80 hours Vacation
Sick Leave
Floating Holiday Leave
11.5 paid City holidays.
Other leave programs are offered to include FMLA, Parental and Bereavement Leave