Marketing and Communications Specialist Senior

City of Gainesville•Gainesville, FL

About The Position

This is professional work promoting Wild Spaces & Public Places. Responsibilities include public engagement, mailers and constant contacts, website maintenance, and park signage design. Positions allocated to this classification report to a designated supervisor and work under general supervision. Work in this class is distinguished from other classes by its minimal supervisory responsibility, its emphasis on communications and marketing and its latitude for independent judgment. This is professional work promoting the city (general government) and its products and services. Positions allocated to this classification report to a designated supervisor and work under general supervision. Work in this class is distinguished from other classes by its minimal supervisory responsibility, its emphasis on communications and marketing, and its latitude for independent judgment.

Requirements

Bachelor's degree from an accredited college or university with major course work in English, communications, marketing, public relations, advertising, or journalism, or related field, and four (4) years of experience in communications, marketing, public relations, advertising, or journalism.
or an Associate degree from an accredited college or university or two (2) years of work toward a Bachelor degree at an accredited college or university with major course work in English, communications, marketing, public relations, advertising, or journalism, and five (5) years of progressively responsible experience in communications, marketing, public relations, advertising, or journalism.
A valid United States driver's license is required at the time of appointment.
A valid State of Florida Driver's License is required within thirty (30) days of appointment.
Knowledge of principles, practices, and procedures of communications and marketing.
Ability to determine appropriate opportunities to reach target audience,s including, but not limited to, interactive, mass, targeted, and broadcast media, social media websites, special events, and trade shows.
Ability to work with outside contractors such as public relations firms, advertising agencies, designers, videographers, and printers to develop promotional materials.
Ability to establish and maintain effective professional working relationships with diverse population segments and community organizations.
Ability to maintain a professional demeanor to communicate and work effectively, both orally and in writing with employees, customers, the general public, the news media, and elected officials under emergency and non-emergency conditions.
Demonstrated knowledge of personal computers and related departmental software.
Ability to conduct and analyze research and develop strategies to act upon research findings.
Ability to independently review source materials on a wide range of topics and effectively communicate financial and technical information, both orally and in writing (using correct English and grammar), in a clear, concise, and interesting manner suitable for the target audience.
Ability to plan, coordinate, and implement special events.
Ability to analyze problems and exercise sound professional judgment in achieving results.
Ability to plan, assign, coordinate, supervise, and evaluate the work of support staff, interns, and volunteers.
Ability to keep records and prepare reports.
Ability to communicate effectively, both orally and in writing.
Demonstrated ability to work independently with enthusiasm and a sense of urgency.
Intermediate to expert level of experience with current industry design software.
Intermediate to expert website management skills for external and internal websites.

Responsibilities

Develops and implements communications and marketing plans to help support both short- and long-range City objectives.
Assists in development of plans to support specific communication and marketing objectives, and monitors and measures progress toward goals. Updates as necessary.
Provides support for City initiatives and events as needed.
Identifies needs for new and emerging services and identifies opportunities that enhance intermediate and long-term communications and marketing position.
Works closely with communications and marketing staff as well as other City departments to coordinate communications and marketing objectives.
Develop marketing materials across multiple platforms for the purpose of communicating with various target audiences. These platforms can include, but are not limited to, interactive, mass, targeted, broadcast media, websites, special events, and trade shows.
Plans, assigns, coordinates, supervises, and evaluates the work of support staff, student interns, and volunteers.
Develops information pieces for, and maintains relationships with, a variety of target audiences, including, but not limited to, the general public, the news media, employees, the financial community, and professional and industry associations.
Designs and implements or obtains market and customer research to evaluate and quantify results, then adjusts strategies to meet the changing conditions.
Make recommendations to management regarding strategies that will help the city meet communications and marketing objectives.
Assists in the development of the department’s annual budget.
Participates in industry and professional organizations and associations.
Write business proposals, informational, educational and promotional literature and annual reports on City products and services.
Attends work on a continuous and regular basis.
May act in the absence of a supervisor.
Performs other related duties as assigned.