Marketing and Communications Manager
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About The Position
East Tennessee State University College of Nursing is currently seeking a Marketing and Communications Manager. The Marketing and Communications Manager, reporting to the Dean of Nursing and the Executive Director of the TN Center for Nursing Advancement, is responsible for enhancing the visibility, outreach, and engagement of both entities within a competitive healthcare education and workforce landscape. This position integrates multiple sources to create cohesive communications and marketing plans, utilizing professional judgment and creativity to develop high-impact materials and strategies. The Manager decides on creative direction, visual tone, and design formats that align with budgets and overall marketing goals, while handling complex assignments requiring evaluation, originality, and ingenuity. By promoting the College's and Center's unique educational, research, and workforce initiatives, the Manager targets prospective students, faculty, healthcare partners, and donors to drive recruitment, partnerships, and funding opportunities. Through a strong digital presence and strategic outreach efforts, the Manager will build awareness of workforce development programs, engage alumni, cultivate donor relationships, and enhance the organizations' reputation and impact within the community and industry. The successful candidate will collaborate with ETSU University Marketing & Communications to support the College of Nursing in achieving its strategic goals.
