Marketing and Communications Manager - Remote

AcuteCare Health System•Oceanport, NJ

56d•Remote

About The Position

The Marketing and Communications Manager is responsible for developing and executing marketing and communications strategies that elevate the BoldAge PACE brand and support participant enrollment across all centers. This role oversees digital & print marketing, social media, website management, content development, as well as PR support, and internal and external communications while ensuring alignment with BoldAge values, PACE principles, and brand standards. Working closely with the Senior Director of Marketing and Business Development, this role plays a key part in driving engagement, enhancing visibility, and ensuring clear and consistent messaging across all markets. As a key role, the Marketing & Communications Manager ensures the delivery of exceptional work by embodying BoldAge PACE's values of People First, Seek to Understand, Exceed Expectations, Do the Right Thing, and Be Bold. This role is essential in advancing our mission and creating an environment where participants, families, and team members thrive.

Requirements

Bachelor's degree in Marketing, Communications, Journalism, or a related field required.
Minimum of 3-5 years of experience in marketing, communications, or digital media, preferably within healthcare, senior services, or PACE.
Strong knowledge of brand management, digital marketing strategy, and social media best practices.
Excellent writing, editing, and verbal communication skills.
Familiarity with CMS and healthcare marketing compliance preferred.
Ability to travel up to 15% nationally or as needed.
Must have reliable transportation, a valid driver's license, and the minimum state-required liability auto insurance.
Be medically cleared for communicable diseases and have all immunizations up to date before engaging in direct participant contact.
Pass a comprehensive criminal background check that may include, but is not limited to, federal and state Medicare/Medicaid exclusion lists, criminal history, education verification, license verification, reference check, and drug screen.
Demonstrates innovative thinking and embraces new ideas, taking calculated risks that align with our commitment to being bold in growing the PACE program.
Consistently delivers high-quality results and finds creative ways to enhance outreach and enrollment, ensuring we exceed expectations for our participants and partners.
Makes decisions with integrity and transparency, always acting in ways that do the right thing for participants, employees, and the organization.
Actively listens to stakeholders, values diverse perspectives, and uses insights to shape strategies, showing a genuine desire to seek to understand.
Builds and nurtures relationships that prioritize the well-being of participants, employees, and communities, demonstrating a true people first approach.
Proficiency in design and content creation using platforms such as Canva, Adobe Creative Suite (Photoshop, Illustrator, InDesign), or similar tools. Experience with email marketing and communications platforms such as Constant Contact, Mailchimp, or HubSpot. Strong computer literacy, including advanced use of Microsoft Outlook, Word, Excel, PowerPoint, and Teams, as well as familiarity with project management tools like Asana or Trello. Ability to manage and publish content across all major social media platforms (Facebook, Instagram, LinkedIn, YouTube, and TikTok) and analyze engagement using native analytics dashboards and tools such as Sprout Social, Hootsuite, or Meta Business Suite. Experience managing website content using content management systems (CMS) such as WordPress or Squarespace, and working with Google Analytics, SEO tools, and other digital performance measurement platforms. Skilled in using standard office hardware and equipment including computer, keyboard, mouse, copier, scanner, telephone console, and calculator in both Windows and Mac environments.

Responsibilities

Plan, develop, and execute digital and print marketing campaigns that promote the BoldAge PACE brand and drive awareness.
Lead social media strategy and content planning, posting, engagement, and analytics across all platforms and engage with local teams for content gathering.
Manage and update the BoldAge PACE website to reflect program growth and ensure accuracy, usability, and brand alignment.
Conduct market research to understand target audiences, identify growth opportunities, and evaluate risks in each market.
Collaborate on creative campaigns to support participant recruitment and community engagement initiatives.
Oversee the BoldAge PACE SharePoint intranet by ensuring all materials are current and properly organized, uploading updated documents, and collaborating with Senior Directors to improve site structure and user experience.
Oversee internal and external communications in collaboration with the Senior Director of Marketing and Business Development.
Write, edit, and distribute communications including department support, newsletters, press releases, announcements, talking points, and internal updates.
Support media relations efforts, ensuring consistent messaging and providing guidance to local teams.
Maintain clear, consistent, and culturally responsive communication across all platforms and markets.
Collaborate on market research, competitive analysis, and performance metrics to evaluate the effectiveness of marketing campaigns and business development initiatives.
Identify trends, opportunities, and areas for improvement to optimize outreach and enrollment.
Work closely with the broader Business Development team, local center leadership, and cross-functional departments to align marketing and communications strategies with organizational goals.
Partner with design teams, vendors, and other stakeholders to produce high-quality marketing materials and campaigns.
Ensure all marketing, communications, and business development materials comply with CMS, state, and organizational regulations.
Oversee the review and approval process for marketing content, coordinating with CMS, state administrative agencies, and other regulatory bodies as required.
Establish and maintain standardized processes, tools, and training to ensure brand consistency, regulatory compliance, and alignment across all markets.