Marketing and Communications Coordinator

Syracuse University • Syracuse, NY

57d

About The Position

The individual in this position will serve as a branding steward and a contributing marketing strategy lead for the College of Professional Studies, ensuring that visual and messaging elements consistently reflect the College's brand identity. The individual in this position will contribute to strategic content creation including social media posts and website content. The position will fulfill vital operations that lead to the success of the Office of Pre-College Programs (OPCP). The position will be responsible for planning, coordination, oversight (and in some cases delivery) of marketing/communications initiatives to include an extensive paid online campaign with an external vendor, email campaign with the Office of Admissions, various social media outlets, campus events, school fairs, receptions, and more. The individual in this role will share the responsibility of customer service and inquiry management (walk-in, phone, email) with prospective students, parents, partner organizations, and all other constituency groups with other OPCP personnel. This individual will manage and update websites, support application processing and enrollment management functions, and support logistical planning related to all program and course activities. This position is part of a bargaining unit and is represented by the union SEIU, Local 200United.

Requirements

• Bachelor's degree or an equivalent combination of education and experience required.
• Experience in administrative and customer service work is preferred.
• Knowledge of University organization, policies and procedures, and personnel systems is desirable. Three (3) plus years of administrative higher education or related administrative experience is preferred.
• Experience with Microsoft Office suite programs is required.
• Exceptional written and verbal communication skills.
• Detail oriented with strong organizational skills.
• Ability to perform as part of a small team with evolving directives.
• Ability to prioritize multiple projects simultaneously.
• Experience with Office suite programs including Word, Excel, PowerPoint, and Access.

Nice To Haves

• Knowledge and experience with various digital marketing platforms is highly desirable.
• Experience with People Soft, Slate, and MySlice is preferred.
• Experience with design tools like Adobe Creative Suite and Canva preferred.

Responsibilities

• Planning, coordination, oversight (and in some cases delivery) of marketing initiatives for OPCP to include an extensive paid digital campaign with an external vendor, email campaigns with CPS and Admissions, various social media outlets, campus events, school fairs, receptions, and more.
• Customer service and inquiry management (walk-in, phone, email) with prospective OPCP students, their parents, partner organizations, and all other constituency groups to include application and enrollment support.
• Contributes to strategic content creation across College of Professional Studies platforms, including social media, web, and video, to support College initiatives.
• Manage and update websites.
• Contributing digital marketing lead for the CPS Office of Communications supporting paid media efforts, analytics tracking and campaign planning.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Industry: Educational Services