Marketing and Communications Coordinator $55,000-$75,000
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About The Position
The Marketing Manager position at Express Employment Professionals in Appleton, WI, is a pivotal role that encompasses a wide range of responsibilities aimed at enhancing the company's brand visibility and ensuring compliance with marketing standards. The successful candidate will be tasked with maintaining strict confidentiality regarding all client, prospect, third-party partner, and staff information. Upholding the company's standards for confidentiality and professional conduct across all marketing and communication channels is essential. Additionally, the role requires ensuring that all marketing practices comply with legal standards while proactively implementing measures to maintain the company's integrity. As a Brand Ambassador, the Marketing Manager will enhance the visibility, integrity, and consistency of the brand across all platforms. This includes overseeing the creation, updating, and management of marketing materials to ensure adherence to brand standards. The individual will monitor and assess brand initiatives, providing guidance and support to ensure compliance with brand guidelines. Acting as a liaison with independent banks and investment advisors, the Marketing Manager will promote a unified brand presence across partnerships. In terms of marketing strategy and execution, the Marketing Manager will assist in developing and executing marketing strategies that promote the company's services and support business objectives. This includes creating, editing, and overseeing content for various channels, such as social media, websites, email campaigns, and marketing collateral. The role also involves leading digital marketing efforts, optimizing campaigns to drive engagement and achieve strategic goals, and utilizing analytics and reporting tools to monitor and analyze marketing metrics for continuous improvement. Event management is another critical aspect of this role, where the Marketing Manager will plan and execute all client and corporate events, including seminars, forums, and recognition programs. Responsibilities include managing all aspects of event logistics, vendor coordination, budget management, and contract negotiation. Tracking the success and outcomes of events will be essential for refining and improving future events. The Marketing Manager will provide leadership within the marketing department, coordinating team meetings and maintaining high standards of communication. Collaboration with internal teams is crucial to ensure consistent messaging and a unified approach to marketing strategies. Building and maintaining relationships with print and digital advertising sources, as well as coordinating with outside vendors and regulatory experts, will also be part of the role. Finally, the Marketing Manager will engage with industry experts and centers of influence to maintain a strong professional network, staying updated on industry trends, tools, and best practices, particularly in financial services marketing.
