Marketing and Communication Specialist for OVCSA

University of North Carolina Wilmington-posted 15 days ago
$17 - $27/Yr
Full-time • Entry Level
Wilmington, NC
1,001-5,000 employees
Educational Services
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The Public Communications Specialist supports the Division of Student Affairs by developing and delivering engaging digital and print communications that promote divisional initiatives, programs, and services. This role focuses on student-centered outreach, website and social media management, coordination of divisional events and campaigns, and tactical support for the Director of Student Affairs Communication and Marketing.

  • Create and maintain engaging content for divisional websites and social media platforms using content management and scheduling tools.
  • Design and distribute promotional materials (digital and print) to support divisional programs, services, and events.
  • Ensure all content aligns with divisional messaging guidelines and branding standards provided by the Director and OUR.
  • Coordinate outreach efforts and passive programming to increase student engagement and awareness of divisional initiatives.
  • Support divisional and university events through marketing, logistics, and on-site coordination.
  • Assist with signage, digital promotion, and live content capture (e.g., photography, social media updates).
  • Liaise with divisional departments to gather updates, content, and communication needs.
  • Ensure timely submission of materials for newsletters, reports, and strategic campaigns led by the Director.
  • Maintain a library of branded templates, graphics, and messaging guides for divisional use.
  • Collect engagement metrics (e.g., social media insights, website traffic) and compile summaries for the Director.
  • Monitor trends in student engagement and digital communication to inform tactical adjustments.
  • Supervise and mentor student marketing assistants, delegating tasks and overseeing project timelines.
  • Provide feedback and ensure quality control on student-generated content.
  • Proofread and format materials drafted by the Director or other senior staff.
  • Prepare visual assets using approved branding guidelines and design tools.
  • Assist with divisional committees and cross-campus initiatives as needed.
  • Support the execution of communication components for strategic projects led by the Director.
  • Assist with on-campus Canva administration for the University, and provide basic user support and training to staff and student employees
  • Bachelor's degree in a discipline related to position or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.
  • Experience in online marketing (web, e-mail, social, mobile, content marketing)
  • Experience with Web content management systems and social media management systems.
  • Knowledge of graphic design software and tools such as Adobe Creative Suite, Photoshop, Illustrator, and Canva.
  • Ability to maintain confidentiality and high accuracy in reporting information.
  • Excellent written and oral communication skills
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