Marketing and Communication Director

IMI•Palmer, MA

6d•$135,000 - $150,000•Remote

About The Position

IMI plc We are a global specialist engineering company that creates breakthrough solutions. We are curious and like to solve problems, partnering with our customers to solve the demands of today and prepare for the challenges of tomorrow. We embrace innovation and care about outcomes that are good for business, everyday life and making a better world – creating lasting impact for everyone. We design, build and service highly engineered products in fluid and motion control applications. We focus on five market sectors: Industrial Automation, Process Automation, Climate Control, Life Science, and Transport. Our partnership approach breaks through problems and reduces complexity. We don’t invent in isolation – we collaborate with our customers. We listen closely and we think differently, creating space for diverse minds to innovate. We are working together to make businesses safer, more sustainable and more productive. Role Overview The Marketing and Communication Director is responsible for driving demand generation, accelerating revenue growth, and strengthening brand presence through integrated, data-driven marketing and communication strategies. This role focuses on lead generation, digital performance, product launches, and commercial campaigns that move prospects through the funnel and support sales conversion. The Marketing and Communication Director operates with a high degree of autonomy, partnering closely with Sales and Commercial Leadership to shape go-to-market execution and deliver measurable commercial impact. Work Environment: Remote – USA

Requirements

Strong commercial acumen with the ability to align marketing execution to revenue outcomes.
Proven experience in demand generation, digital marketing, and integrated campaign execution.
Data-driven mindset with the ability to use analytics to guide decisions and prioritize investment.
Effective cross-functional partner to Sales and Commercial leadership.
Strong brand, messaging, and storytelling discipline with a focus on commercial impact.
High level of execution rigor, organization, and accountability.

Responsibilities

Develop and execute lead generation strategies across digital and offline channels to support pipeline and revenue growth.
Actively manage leads through the funnel, ensuring effective qualification, nurturing, and handoff to Sales.
Partner with Sales leadership to improve lead quality, conversion rates, and pipeline performance.
Own marketing-sourced pipeline contribution and support revenue growth targets.
Plan and execute go-to-market strategies for new product launches.
Create and manage integrated marketing campaigns to drive product awareness, engagement, and adoption.
Develop campaigns focused on increasing web traffic, engagement, and conversion effectiveness.
Oversee digital marketing activities, including SEO, SEM, email, paid media, and website optimization.
Maintain and optimize company websites for performance, relevance, and commercial alignment.
Track and analyze marketing performance metrics to improve ROI and campaign effectiveness.
Define and execute a cohesive content strategy aligned to brand and commercial objectives.
Develop sales enablement assets to support product positioning and opportunity conversion.
Grow LinkedIn followership and engagement while maintaining a consistent brand voice.
Translate customer insights, market trends, and competitive intelligence into marketing strategies.
Own and manage the commercial marketing budget to ensure disciplined investment and return.

Benefits

Multiple health plans to choose from: HMO, PPO, and High Deductible Health Plans with a low-cost share
Best-in-class 401K plan with zero vesting and up to 6% contribution matching
14-week maternity leave at full pay following one year of service (Adoption benefits are equivalent)
4-week paternity leave at full pay following one year of service (Adoption benefits are equivalent)
Employee Resource Groups that offer community and support, like our Pride Network and Network of Women groups
PTO, encompassing inclusive holidays
Career Development opportunities (IMI’s ‘Catalyst’ Program)
Employer contribution for Health Savings Account, and in many cases free virtual telemedicine, and teletherapy.
Mental Health and wellness programs to support you and your family
Full suite of voluntary benefits to tap into, including but not limited to: Critical illness insurance, hospital indemnity, legal insurance, identity theft protection, and pet insurance or home & auto insurance through our discount advantage platform
Short & long-term disability as well as basic life insurance at 2x your basic salary at no cost to the employee
Free financial advisors, webinars, and classes through Charles Schwab
Annual Employee Stock Purchase Plan with option to purchase IMI shares at a reduced employee only price - no opportunity to lose, only to profit or refund your investment 100%