Marketing and Comm Specialist

University of Florida • Gainesville, FL

357d

About The Position

This position oversees the work of digital marketing staff to ensure the timely and accurate execution of marketing and communications plan.

Responsibilities

• Manage scheduling and execution of email marketing with a focus on ticket sales, donor communications, and general external communications, while maintaining brand standards.
• Manage customer data within email service provider and ticketing database Audience View.
• Generate reports and targeted customer lists for use in marketing and advertising efforts.
• Work with webmaster to generate and maintain concise, accurate, and up-to-date content and communication, including the development of engaging and dynamic SEO-friendly website content.
• Plan and execute website initiatives, including the development of campaign-specific landing pages.
• Develop and execute a monthly Social Media content calendar.
• Confer with other managers to identify trends or key group interests for inclusion in external communications.
• Plan, create, and execute social media plan, primarily focusing on Facebook and Instagram.
• Analyze and evaluate effectiveness of social media efforts, using insights to inform future strategy.
• Create and manage marketing videos for UFPA's social media presence.
• Research artists and collect content for use in communications efforts.
• Write copy for organization's digital, print, and audio communication efforts.
• Conceptualize, develop, and produce written materials for internal and external audiences.
• Serve as project manager and copywriter for a wide variety of marketing projects, including brochures, fliers, email blasts, web content and online social media advertising.
• Utilize up-to-date Associated Press (AP) Style in all produced materials.
• Write press releases or other media communications to promote clients.
• Coordinate public responses to environmental management incidents or conflicts.
• Contact and maintain relations with publicists to secure promotional and marketing materials such as press kits, photographs, and digital content, etc. for promotion of performances.
• Participate in strategic marketing and communications planning for UF Performing Arts, including yearly advertising, marketing, and communications plans, as needed.
• Work with the Director of Marketing to ensure clarity on overall positioning and branding of UF Performing Arts, and effective communication of these messages.
• Document and present progress to Director of Marketing in weekly meetings.
• Participate in and assist with communication for organization and update community calendars as needed.
• Manage, curate and provide direction for the creation of video, photo, and audio content for digital delivery.
• Partner with UFPA teams and outside vendors for the creation of advertising videos and other marketing-related video production jobs as needed.
• Plan, produce and oversee editing of audio and video content, such as podcasts.
• Provide creative direction for live-streamed UFPA events.
• Provide input and oversight of photography shoots for marketing purposes.

What This Job Offers

• Industry: Educational Services