Marketing Analytics Specialist

Prosci

2d•$74,000 - $92,000•Remote

About The Position

Prosci is seeking a Marketing Analytics Specialist to join our Global Marketing Center of Acceleration (CoA). This role is critical in turning marketing performance data into clear, actionable insights that drive executive decision-making and empower regional teams worldwide. You will own marketing reporting and insights across HubSpot, GA4, and key marketing channels (paid, social, email, webinars/events), and contribute to dashboards in Power BI in partnership with our ICT team. Prosci is looking for someone who can create compelling and impactful data stories today while helping improve tracking consistency, attribution, and data quality over time. This is a hands-on marketing analytics role for someone who thrives on dashboarding, data QA, and proactive problem-solving, and can help leadership see the “what, so what, now what.” Since our founding in 1994, Prosci has been laser-focused on change. By combining our deep understanding of people with a proven methodology rooted in the creation of the ADKAR® model, we’ve helped countless people and organizations thrive. Our solutions empower customers with lasting change resiliency through a unique blend of training, advisory services, and licensing options, including Kaiya, our AI change management coach. At Prosci, we are a purpose-driven organization full of passionate, curious, and results-oriented people. Working at Prosci means being part of a dynamic team that is dedicated to our purpose of creating a world where change is done right. Join us and be part of a culture that thrives on continuous learning, growth, and making a difference. Check out our website for more about our team and approach: https://www.prosci.com/about.

Requirements

HubSpot reporting & dashboards – segmentation, campaigns, data hub, lead scoring, attribution views.
Power BI – dashboard building, DAX, and data models.
SQL – querying/joining data from multiple systems.
APIs and data connectors – Funnel.io (current), HubSpot API, Mulesoft (future).
Google Tag Manager (GTM) – event and conversion tracking.
Campaign tracking best practices – UTMs, tagging frameworks, QA.
Microsoft Excel / 365 – strong skills in analysis, pivot tables, formulas, and data validation for ad hoc reporting.
Microsoft PowerPoint / 365 – ability to translate data into compelling executive-level presentations and visual narratives.
Channel & performance marketing reporting – SEMrush, Google Ads, LinkedIn Ads.
Experience reconciling multi-system data (HubSpot, Salesforce, GA4) to deliver accurate reporting in complex environments.
Bachelor’s degree in Marketing, Business, Data Science, or related field (or equivalent experience).
3–5+ years of direct marketing analytics experience
Experience building executive-level dashboards (Power BI preferred, but not exclusively required)
Working knowledge of SQL for data validation and joins
Experience working with marketing data across multiple systems (HubSpot, Salesforce, GA4, paid channels)

Responsibilities

Own monthly and quarterly marketing performance reporting for leadership and regional teams (clear “what / so-what / now-what” narratives).
Deliver consistent KPI reporting across global regions and key segments (e.g., Enterprise vs Practitioner), with transparent definitions and known limitations.
Analyze and report on campaign, channel, and funnel performance, including conversion trends and ROI signals.
Identify gaps/inconsistencies in attribution and tracking, and recommend practical improvements that can be implemented in the current ecosystem.
Partner with campaign managers and Marketing Ops to define tracking requirements for campaigns/events/assets and ensure UTM/taxonomy discipline.
Monitor and troubleshoot data quality issues across HubSpot and GA4, including missing UTMs, event gaps, inconsistent definitions, and reporting discrepancies.
Maintain and validate key GA4/GTM events and conversions (in partnership with Marketing Ops / ICT where needed).
Escalate and collaborate on CRM/ops issues impacting reporting trust (e.g., HubSpot ↔ Salesforce sync concerns) with Sales Ops and ICT.
Build and maintain self-serve dashboards and repeatable reporting in Power BI, HubSpot and related tools.
In collaboration with ICT, help manage and monitor key marketing data connectors and feeds (e.g., Funnel.io, HubSpot API) and support the organization’s longer-term connector strategy (e.g., MuleSoft) by documenting requirements, validating outputs, and flagging data pipeline issues early.
Provide clear documentation for KPI definitions, dashboard logic, and reporting sources-of-truth so regional teams can use insights confidently.
Produce actionable insights using platform and channel data (e.g., LinkedIn Ads, Google Ads, email, webinar/event platforms, SEO tools) and connect outcomes back to funnel performance.
Help surface optimization opportunities (budget shifts, creative/audience hypotheses, landing page improvements) based on performance signals.
Work closely with key partners: Marketing Ops (HubSpot / CRM process + data quality) Performance Marketing (paid channel measurement & optimization) ICT/Data (Power BI, governance, longer-term architecture) Sales Ops (pipeline/revenue reporting alignment and definitions)
Train regional marketers on dashboard interpretation and reinforce consistent measurement practices.