Marketing Analytics Specialist
About The Position
Lexipol is seeking a Marketing Analytics Specialist to develop the reporting, dashboards, and insights necessary to drive strategic decision-making across the Marketing organization. This role helps ensure that campaigns, programs, and tactics are grounded in accurate data and measurable goals. You will analyze campaign performance, build dashboards in Salesforce, define KPIs for upcoming campaigns, and partner with Growth Marketing, Operations, and Sales to enhance clarity and accountability across the funnel. This position is ideal for someone who loves transforming data into insights, solving problems analytically, and enabling campaign owners to make confident decisions.
Requirements
- 3–5 years of on the job experience in B2B marketing analytics, operations, or related role
- 1-3 years of on the job experience building analytics dashboards and reports in Salesforce, Tableau, PowerBI, or HubSpot
- Strong analytical mindset with the ability to communicate insights clearly
- Experience evaluating multi-channel campaign performance
- Ability to manage multiple priorities and deadlines
Nice To Haves
- Experience with Pardot / Account Engagement
- Experience with attribution modeling and funnel analysis
- Background in SaaS or B2B performance reporting
- Experience using BI tools is a plus
Responsibilities
- Partner with Campaign Owners to set KPI targets and success metrics in advance of campaign launch.
- Conduct performance analysis on marketing tactics and provide actionable insights.
- Identify trends in lead behavior, channel performance, and revenue contribution.
- Recommend optimizations and help guide investment decisions.
- Work with Growth Marketing and Marketing Operations to align definitions and tracking (MQL, SQL, stages, etc.).
- Support forecasting and campaign planning by supplying historical performance data.
- Produce executive-level summaries to communicate insights and recommendations.
- Build and maintain Salesforce dashboards that measure pipeline, lead flow, engagement, and ROI.
- Design structured reporting for national, regional, and state-focused campaigns.
- Create standardized reporting frameworks for email, webinars, advertising, ABM, and inbound campaigns.
- Audit Salesforce and Pardot data to ensure reporting accuracy and reliability.
Benefits
- M-F work schedule with start time hours that can be flexible based upon your needs.
- Net new position. You will get to create and define the role and it’s impact on the organization.
- Established marketing organization that has the resources and skills to support your development.
- You will receive mentoring and cross-training as a fundamental part of this role
- Work for a category-defining brand with very high awareness, reputation, and engagement with our target audience.
- Your work will have high visibility across leadership across the organization
- Opportunity to have an immediate and sustained impact on business performance and our mission to make performance excellence the heartbeat of public safety
- Leverage the deep public safety expertise within Lexipol – including former public safety professionals on the Marketing team – to gain market intelligence and quickly refine strategies
- Lexipol offers a competitive base salary, monthly, quarterly, or annual incentive and a comprehensive benefits package including 401(k) with Company match and a flexible paid time off plan.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
251-500 employees
