Marketing Analytics Specialist - Remote Eligible

First American-posted 12 days ago
Full-time • Mid Level
Remote • Santa Ana, CA
5,001-10,000 employees
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As part of our Performance Marketing Center of Excellence (CoE), the Marketing Analytics Specialist transforms raw marketing data into actionable insights that guide decision-making and demonstrate ROI. You will build dashboards, validate data accuracy, and deliver reporting that connects marketing investment to measurable business outcomes. This role requires a detail-oriented analyst with strong technical skills and the ability to synthesize complex performance data into executive-ready stories. You will play a key role in shaping strategic decisions by delivering insights that influence senior leadership and guide enterprise-wide marketing investments

  • Dashboard Development & Reporting Build and maintain dashboards for campaign, channel, and ROI performance.
  • Deliver reporting that is timely, accurate, and actionable for both operational and executive use.
  • Data Accuracy & Validation Validate marketing data for accuracy, eliminating duplicates and errors.
  • Partner with Marketing Ops to ensure attribution integrity and consistent tracking.
  • Campaign & ROI Insights Deliver campaign performance readouts in clear, digestible formats.
  • Translate data into insights and stories that influence leadership decisions and drive enterprise-level optimization.
  • Experiment Analysis Partner with channel managers to design experiments and define success metrics.
  • Analyze and report on validated tests, highlighting learnings and implications for future campaigns.
  • 3–5 years in marketing analytics, business intelligence, or performance reporting.
  • Proven experience building dashboards and campaign reporting frameworks .
  • Strong data validation and QA skills, with a focus on accuracy.
  • Ability to synthesize complex data into clear insights and recommendations .
  • Familiarity with attribution modeling and test/learn frameworks.
  • Collaborative mindset, with experience working across Ops, Paid Media, and Demand Gen teams.
  • Fluency with analytics and BI platforms
  • Based on eligibility, First American offers a comprehensive benefits package including medical, dental, vision, 401k, PTO/paid sick leave and other great benefits like an employee stock purchase plan.
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