Marketing Analytics Manager
About The Position
Marketing Analytics Manager 12+ Months W2 Contract San Jose, or San Francisco, CA (Hybrid) Here’s how you’ll make an impact on the team: Explore our data infrastructure, extract necessary data, perform data analysis, visualise findings to understand key marketing patterns and trends to develop compelling data driven stories Summarise analysis on customer needs, product positioning, campaign performance, market trends and competition in regular, actionable, and engaging business updates Tell the story behind the numbers to a variety of business partners to influence and inspire corrective actions to the business strategy Acquire, summarise, and circulate key takeaways derived from primary research and market trend analysis done in close partnership with the marketing research team Bring to life key marketing insights to drive account penetration and upsell motions to improve LTV Understand and communicate what drives performance and opportunities for product marketing messaging Partner with marketing to create data-driven campaigns that optimise prospects conversion Build feedback loops to highlight knowledge gaps and drive future analysis and research Conduct end-to-end analyses to drive insights for marketing stakeholders around campaign, digital, and event performance and understand impact to pipeline creation, growth, and progression. Synthesize qualitative and quantitative data from multiple sources to support analytics goals Apply advanced B2B analytical methods to expand marketing's ability to articulate impact to driving progression of opportunities through the lifecycle
Requirements
- 5+ years related work experience in Data Analytics, Consulting or Marketing Analytics
- B2B Marketing and Sales knowledge is a key requirement
- Very strong communication and presentation skills is a key requirement
- Adept at data crunching, and passionate about unearthing significant patterns and meaningful insights
- Proactive self-starter, always on learner, and able to work in a virtual environment
- An eye for accuracy, the ability to self-manage multiple data sets and data requests, and flexibility to respond quickly and meticulously
- Autonomy in managing stakeholders (Director+) and navigate a matrix environment across time zones
- Knowledge of CRM tools (e.g., Salesforce or MS Dynamics) is mandatory
- Experience in data visualisation is required, PowerBI is highly preferred
- Proficiency in SQL, Hive, or Azure Databricks is highly preferred
- Understanding of key marketing KPIs as part of the customer journey from awareness to purchase.
- Ability to translate stakeholder asks into technical requirements to surface impactful end-state analyses, insights, and reports
- Advanced Excel Required
Responsibilities
- Explore data infrastructure, extract necessary data, perform data analysis, visualise findings to understand key marketing patterns and trends to develop compelling data driven stories
- Summarise analysis on customer needs, product positioning, campaign performance, market trends and competition in regular, actionable, and engaging business updates
- Tell the story behind the numbers to a variety of business partners to influence and inspire corrective actions to the business strategy
- Acquire, summarise, and circulate key takeaways derived from primary research and market trend analysis done in close partnership with the marketing research team
- Bring to life key marketing insights to drive account penetration and upsell motions to improve LTV
- Understand and communicate what drives performance and opportunities for product marketing messaging
- Partner with marketing to create data-driven campaigns that optimise prospects conversion
- Build feedback loops to highlight knowledge gaps and drive future analysis and research
- Conduct end-to-end analyses to drive insights for marketing stakeholders around campaign, digital, and event performance and understand impact to pipeline creation, growth, and progression.
- Synthesize qualitative and quantitative data from multiple sources to support analytics goals
- Apply advanced B2B analytical methods to expand marketing's ability to articulate impact to driving progression of opportunities through the lifecycle
Benefits
- NextDeavor offers health, vision and dental benefits for contract employees
- Paid sick leave eligibility is contingent on state of residence
- Optional 401k Plan (excludes employer match)
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What This Job Offers
Career Level
Mid Level
Education Level
No Education Listed
