Marketing Analytics Manager
About The Position
As the Marketing Analytics Manager, you will play a key role in driving Melaleuca's promotional success and customer engagement strategy. Guided by Melaleuca's three Strategic Imperatives-growing Members globally, maximizing operational efficiencies, and cultivating Team Member growth and development-this role focuses on designing, executing, and optimizing marketing checkout promotions that support both business growth and customer loyalty. You will collaborate closely with cross-functional partners across Marketing, IT, and International teams to ensure seamless promotion execution, strong analytics, and continual process improvement.
Requirements
- Education & Experience: Bachelor's degree in Marketing, Business, Data Analytics, or related field; 3-5 years of experience in marketing analytics, promotions management, or digital campaign execution.
- Analytical Expertise: Strong understanding of analytical methods for promotion optimization and data-driven decision-making.
- Technical Skills: Familiarity with internal systems such as Compass Admin, JDE, and related promotional platforms.
- Collaboration: Excellent communication skills and proven ability to work cross-functionally with Marketing, IT, and International teams.
- Problem-Solving: Demonstrated ability to triage complex issues and deliver timely, effective solutions.
- Innovation Mindset: Proactive approach to technology, process automation, and operational efficiency.
- Team Orientation: A genuine willingness to help others succeed and contribute to a collaborative, respectful team culture.
Responsibilities
- Lead Promotional Strategy: Create and execute Melaleuca's annual checkout promotional strategy to drive customer engagement and conversion.
- Develop Targeting & Segmentation: Identify and build customer target groups by querying, analyzing, and publishing data within promotion planning systems.
- Ensure Execution Excellence: Oversee testing protocols and functionality across systems, leading regression testing of promotions globally.
- Resolve and Communicate Issues: Triage and resolve customer-facing promotion issues in partnership with Web Marketing, Compass Admin, and IT teams.
- Analyze and Optimize: Track, analyze, and report on promotional performance to key stakeholders; refine promotional strategies based on data insights and business conditions.
- Support International Markets: Partner with global markets, IT PMO, and developers to resolve Compass Admin and promotion editor questions or bugs.
- Manage Campaign Operations: Oversee the programming and execution of campaigns including Reactivation, Come Back & Shop, Limited-Time Offers, Flash Promotions, and Sales Events.
- Contribute to Team Culture: Support Marketing and company initiatives, events, and continuous improvement efforts.
Benefits
- Award-Winning Workplace: Recognized by Forbes and USA Today as one of America's Best Employers.
- Financial Strength & Stability: Proudly debt-free and never had a layoff in nearly 40 years.
- Purpose-Driven Mission: Every marketing initiative supports Melaleuca's mission of Enhancing Lives.
- Collaborative Culture: Work alongside talented professionals who share your passion for excellence, innovation, and growth.
- Beautiful Location: Enjoy working in scenic Idaho Falls, Idaho, with an exceptional quality of life and strong sense of community.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Industry
Personal and Laundry Services
Number of Employees
1,001-5,000 employees
