Marketing Analytics Lead

Manychat • Austin, TX

297d

About The Position

The Marketing Analytics Lead plays a crucial role in driving our marketing efforts, and in connecting the Marketing team with Manychat’s Analytics and Data organization. In this role, you will lead a small team of Marketing Analysts and become a member of the Analytics leadership team, reporting to the Head of Analytics. You are also a strategic partner to the CMO and the Marketing leadership, collaborating closely to drive decisions and to align analytics priorities with business goals.

Requirements

• 8+ years of relevant experience.
• 3+ years of hands-on experience in Marketing Analytics.
• 2+ years of people management experience.
• Ability to manage and influence senior stakeholders, including the CMO’s team and leadership.
• Strong experience working with SQL on large data sets, and with BI tools.
• Experience with Python, R, and/or Git is a plus.
• Experience employing statistical and causal inference techniques to drive real world impact.
• Good technical understanding of Marketing technology, and experience in collaboration with engineering teams.
• Excellent people management skills.
• Ability to drive initiatives independently.
• Comfortable providing actionable feedback and navigating high-level discussions.
• Excellent communication skills, both written and verbal, allowing you to convey complex findings in a clear and concise manner.
• Experience working in SaaS and/or scale up companies is a plus.

Responsibilities

• Hire, nurture, and guide a small team of Marketing Analysts while fostering a culture of collaboration and innovation.
• Evolve the Marketing Analytics function, build the team, set processes, and drive culture.
• Partner up with the Marketing leadership to guide and advise on tactical and strategic decisions.
• Drive the marketing data and analytics roadmap, including capability and infrastructure investments.
• Run ad-hoc analyses, build valuable dashboards, and surface insights.
• Develop or improve key capabilities in the Marketing domain, including attribution, incremental testing, tracking, LTV, and forecasting.
• Drive a data-informed decision making culture in the Marketing domain, and beyond.
• Manage and guide cross-functional projects.
• Think beyond the day-to-day, taking a mid- to long-term view of the business, and translating it into concrete plans and actions.

Benefits

• Annual professional development reimbursement.
• Generous time-off policy to balance your work and life.
• Comprehensive medical, dental, and vision coverage for you and your dependents.
• Hybrid format to split your time between the comforts of home and collaborative WeWork spaces.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior