Marketing Analytics & Insights Mgr
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About The Position
Consumer Insight, Measurement & Analytics (CIMA) is part of the Global Marketing Center of Excellence within Disney Experiences (DX). CIMA influences decision making with integrated, objective, and actionable insights. As a member of the Marketing Analytics and Insights team, you will serve an integral role in informing the strategic decision making of the marketing organization. You will facilitate media experimentation design and measurement, providing insights to marketing analytics, customer engagement, and marketing strategy partners. You will work closely with our internal marketing analytics and advanced analytics partners to learn our unique approach to testing measurement and to incorporate it into your daily work. A day in the life of this cast member will include measuring a variety of media tests (A/B/n, Multivariate, Holdout/Incrementality, Matched Market Geo-Testing, etc.), joining partners to consult on test design, partnering with analysts in delivering insights to stakeholders, and collaborating with their leader and peers on process and product improvements to enable efficient experimentation across channels and the business.
