Marketing Analytics Consultant
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About The Position
As our Sr. Marketing Analytics Consultant, you will integrate and manage marketing data across platforms such as Segment, Marketo and Salesforce, ensuring seamless data flow and accuracy for enhanced decision-making. You will leverage BigQuery and Looker (or equivalent BI tools) to perform advanced analytics, create dashboards, and generate actionable insights that drive marketing strategy and improve campaign performance. Your role will also involve using your SQL skills and knowledge of Python and R, as well as utilizing GA4 to track and analyze web traffic and user behavior, measuring the effectiveness of marketing initiatives and optimizing customer journeys leveraging all GTM and product systems. You will collaborate with cross-functional teams across Sales, Finance, Product, and Marketing to develop data-driven marketing strategies and campaigns, utilizing insights from various data sources to enhance lead generation and conversion rates. Additionally, you will continually refine data processes and analytics methodologies, staying updated with industry trends, and implement best practices to boost marketing ROI and overall business growth.
