Marketing Analytics Analyst

U.S. Bank National Association • Minneapolis, MN

25d • Hybrid

About The Position

U.S. Bank is seeking a highly skilled and data-savvy Marketing Analyst to join the Marketing Analytics and Technology team. The ideal candidate will have a strong technical background in data analysis and the ability to draw actionable insights from data to optimize marketing efficiency. This role will focus on upper funnel metrics, including brand awareness and consideration, as well as utilize Marketing Mix Models (MMM) to measure and optimize the impact of our brand marketing efforts on driving ROI.

Requirements

• Bachelor's degree in a related field, or equivalent work experience
• Five to seven years of statistical and/or data analytics experience

Nice To Haves

• Five or more years of relevant experience in analytics, dashboarding, and driving insights, storytelling.
• Three or more years of hands-on experience and knowledge leveraging SQL, SAS, python
• Expert user of analytics data visualization tools such as Tableau or Power BI
• Hands-on experience with datasets produced from various marketing tactics including direct mail, e-mail, programmatic/direct buy display, social media, affiliate marketing, SEO/SEM, as well as owned channel advertising on digital properties
• Understanding of various marketing measurement methodologies including AdTech platform reporting, last touch attribution and Marketing Mix Modeling
• Experience in financial services with knowledge of products, customers, transaction and interaction data, including source systems
• Impeccable attention to detail, while being comfortable with data ambiguity
• Ability to work and thrive in collaborative work environment as well as independently to drive results

Responsibilities

• Analyze and interpret data to provide insights and recommendations for brand marketing strategies.
• Perform various segmentation and marketing campaign analyses to continually make recommendations for optimizing marketing campaigns.
• Use statistical methodologies to help design marketing campaign experimentation and test and learn discipline to measure incrementality from marketing
• Synthesize cross channel marketing performance in a cohesive story, inclusive of Owned, Paid Media and Mass media channels.
• Collaborate with cross-functional teams to align marketing strategies with business objectives.
• Leverage multiple analytic tools (research/survey analytics, MMM models etc.) with a focus on storytelling with data.
• Present findings and recommendations to marketing and line of business partners.

Benefits

• Healthcare (medical, dental, vision)
• Basic term and optional term life insurance
• Short-term and long-term disability
• Pregnancy disability and parental leave
• 401(k) and employer-funded retirement plan
• Paid vacation (from two to five weeks depending on salary grade and tenure)
• Up to 11 paid holiday opportunities
• Adoption assistance
• Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 1,001-5,000 employees