Marketing Analyst

Boston Beer • Boston, MA

86d • $50,500 - $106,600

About The Position

We are currently hiring a FT Marketing Analyst, hybrid in Boston MA. Our Marketing Analyst are tasked with helping our brand teams use data to measure and improve the effectiveness and efficiency of our marketing investments. The Marketing Analyst will support the team in measuring the performance of our advertising budgets, the effectiveness of our creative, and helping to build tools to enable us to make data-supported decisions. A Hybrid position at Boston Beer requires that our coworkers reside within commuting distance to be onsite according to their teams’ weekly schedule.

Requirements

• Bachelor’s degree in Data Science, Analytics, Marketing Analytics or Marketing
• 1+ years in marketing analytics, either in-house or at a media agency
• Prior exposure to marketing-related advanced analysis such as MMM and Matched
• Working knowledge of data from common marketing platforms (Google DV360, Meta, etc.)
• Self-motivated, detail-oriented, with the ability to juggle an array of tasks on tight timelines.

Nice To Haves

• Power BI (or Tableau, other) experience
• Intermediate SQL experience – ability to write and optimize queries, build views and troubleshoot data pipeline issues

Responsibilities

• Analyze campaign performance and in-market testing, alongside sales data to build actionable insights for our brands around creative and tactical media optimizations
• Build and maintain Power BI reporting for better self-service access to the Key Performance Indicators our Brand and Executive teams need
• Collaborate with other cross-functional teams such as Business Analytics, Shopper Analytics and Data Solutions/Data Engineering to provide the most comprehensive analysis to the Brand teams
• Work directly, and in full alignment with, the marketing manager for your assigned brands to ensure our testing Learning Agenda is always coordinated with their evolving strategy
• Work closely with our Media Agency and other external vendor partners to coordinate measurement and in-market testing
• Oversee Media Mix Model data collection, data and model QA, and insights for your assigned brands
• Oversee test design, execution and analysis of results for direct attribution measurement

Benefits

• Generous healthcare on day one
• Stock purchase plan
• 401k
• Tuition reimbursement
• Fertility/adoption support
• Free financial coaching
• Health & wellness program and discounts
• Professional development & training
• Free beer!

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: Bachelor's degree
• Number of Employees: 1,001-5,000 employees