Marketing Analyst

El Pollo Loco • Costa Mesa, CA

387d • $66,560 - $90,000

About The Position

The Marketing Analyst at El Pollo Loco will play a crucial role in driving data-informed decision-making and optimizing marketing strategies. This proactive and results-oriented individual will manage the entire data lifecycle, from gathering and organizing information to generating insights that influence key business decisions. The role is essential for enhancing the effectiveness of marketing initiatives and overall business performance through data analysis and actionable recommendations.

Requirements

• Bachelor's degree in Marketing, Business, Economics, Statistics, or a related field.
• 2+ years of experience in marketing analysis, data analytics, or a related field.
• Proficiency in Microsoft Excel (advanced formulas, pivot tables, and data visualization).
• Strong analytical skills with the ability to interpret data and translate findings into clear insights and actionable recommendations.
• Excellent written and verbal communication skills with the ability to present complex data in an easy-to-understand format.
• High attention to detail and accuracy in data collection, analysis, and reporting.

Nice To Haves

• Experience with advanced statistical or data modeling techniques (e.g., regression analysis, predictive analytics).
• Knowledge of SQL or other data querying languages.

Responsibilities

• Analyze the performance of specific marketing campaigns, promotions, and local restaurant initiatives to assess effectiveness and recommend improvements.
• Generate and distribute daily and weekly reports to analyze and monitor sales performance, identify trends, and provide insights that inform strategic business decisions.
• Collect and analyze data from multiple sources to assess the effectiveness of business and marketing strategies.
• Ensure the accuracy, completeness, and integrity of data presented, empowering stakeholders with reliable insights for informed decision-making.
• Manage the processing of advertising fund invoices and track marketing expenditures.
• Reconcile marketing accounts with the general ledger and provide ongoing analysis to ensure spending stays within budget and update forecasts, as necessary.
• Assist in the setup, execution, and analysis of customer and market test surveys.
• Synthesize findings to provide actionable insights that influence future marketing strategies and improve customer engagement.
• Pull, clean, and organize large datasets from various sources to ensure high-quality reporting.
• Implement automation processes that streamline reporting and improve the timeliness and accuracy of data analysis.
• Prepare and deliver clear, concise reports that summarize key sales trends, highlight actionable insights, and provide strategic recommendations to enhance marketing strategies and operational effectiveness.
• Support broader insights & analytics team on ad-hoc projects, providing data analysis and recommendations to address emerging business needs.

Benefits

• Paid holidays
• Health insurance
• Dental insurance
• Flexible spending account
• Vision insurance
• 401(k) matching
• Food provided
• Paid sick time

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Food Services and Drinking Places
• Education Level: Bachelor's degree
• Number of Employees: 251-500 employees