Marketing Analyst

Integrity Marketing Group•Farmington, UT

About The Position

Marketing Analyst Overview Integrity Marketing Group (Integrity) is a one-of-a-kind insurtech company, using data, technology and human touch to deliver a better insurance experience. We innovate insurance with a singular purpose: to help people optimize their health and protect their wealth. In order to make the most of what life brings. Integrity develops products with insurance carrier partners and markets these products through its distribution network with over 275,000 independent agents. Integrity serves over one million clients a year with over 5,000 employees. The Marketing Analyst works closely with the marketing team to deliver campaign insights. The overarching role requires a person who can use data to create insights while properly communicating the data story for any type of marketing campaign. Activities include analyzing online and offline user/consumer behavior, creating digital tracking codes, normalizing and transforming data, creating and maintaining regularly scheduled reports and dashboards, and finding the story in the data and making recommendations to internal account teams. Above all, must have a strong attention to detail and the ability to be a self-directed problem solver while working in a fast-paced and task-oriented environment.

Requirements

Bachelor’s degree (Focus in Marketing, Information Systems, Business, or other relevant field)
Experience tracking key performance indicators
Knowledge of Data Visualization best practices, experience using data visualization software like Tableau
Experience using statistical analysis strategies
Experience using GA4 and Google Tag Manager
Experience with database and data warehouse structure including data joins, experience using MySQL and/or Snowflake a plus
Understanding of relational databases and audience-based platforms
Skills in data manipulation and reporting in excel
Experience using data to find solutions to problems in a business environment
Excellent communication skills and ability to convey complex ideas in an understandable way
Experience with Business Intelligence processes and tools
Ability to work in a fast-paced environment while maintaining strong attention to detail
Ability to accomplish a task with knowledge of the end goal but with limited direction on how to achieve it (self-directed, creative problem solver)

Nice To Haves

Experience with database and data warehouse structure including data joins, experience using MySQL and/or Snowflake a plus

Responsibilities

Interpret data to provide meaningful insights and recommendations
Find insights / write useful analysis to accompany client deliverables
Maintain and update regular weekly and monthly reports for various clients and internal stakeholders
Pull and schedule data feeds from multiple campaign sources including Google Ads, Bing Ads, Facebook, X (Twitter), LinkedIn, Salesforce Marketing Cloud, DoubleClick, Retreaver, etc.
Work with data management team to structure raw data into transactional database tables to be used in reports
Write logic-based calculations to create robust interactive dashboards using Tableau
Understand client business objectives to be proactive in recommending additional types of analysis
Data manipulation and reporting in Excel (vlookups, if statements, pivot tables, pivot charts)
Identify implementation issues or gaps in tagging/tracking for various web analytics platforms (Amplitude, Google Analytics, etc.)
Perform basic statistical analysis on campaign test results (regression, t-test, chi-square)
Diagnose and report on campaign trends to analytics and account team members
Complete ad hoc projects that relate to client initiatives
Adherence to TA’s information security standards, as outlined in company policies and procedures.
Other duties as assigned