Marketing Analyst - Yard House

Darden Restaurant Support Center

25d•Hybrid

About The Position

The Marketing Analyst supports Yard House brand teams in executing marketing strategy across promotions, menu initiatives, advertising and digital programs. This role partners with cross-functional teams (Consumer Insights, Digital, Analytics, IT, Culinary, Finance, Operations, Training) to move projects from concept to execution, measure impact, and share actionable learnings. The Marketing Analyst also supports vendor and agency management and contributes to calendar, budget, and timeline discipline.

Requirements

Knowledge and comfort with the use of computers and various programs and information systems (MS Word, MS PowerPoint, Excel etc.)
Bachelor’s degree in Marketing, Business, or a related field
1 to 2 years of experience in B2C marketing, hospitality experience a plus
Strong organization and time management, ability to prioritize and follow through
Clear written and verbal communication across varied audiences
Ability to analyze information, exercise sound judgment, and make timely decisions
Comfortable working independently in a fast-paced environment
Ability to travel up to 5 percent

Responsibilities

Project and Campaign Execution:
Organize and manage timelines for brand programs, including creative development, photoshoots, asset handoff, and launches
Maintain and share the brand marketing calendar
Manage local store marketing requests and coordinate fulfillment
Execute daily tasks tied to national and local promotions and advertising
Menu and Test Management:
Own the menu rollout schedule and coordinate tastings and approval meetings
Support annual menu review, including competitor monitoring and data organization
Plan and run test markets for promotions and food or beverage launches, report results, and recommend scale decisions
Analytics and Reporting:
Track brand metrics (sales, guest counts, Consumer Insights data), identify trends, and provide recommendations to Marketing Leaders
Evaluate promotion and campaign performance, build readouts, and communicate clear takeaways and next steps
Monitor competitor menus, promotions, and communications and share insights with the brand team
Vendor and Budget Support:
Interface with agencies and vendors to facilitate project execution
Support budgeting, contracts, invoices, and month-end reconciliation for vendor work
Collaboration and Communication:
Work cross-functionally to exchange information and unblock projects
Proactively communicate progress, risks, and decisions clearly to Marketing Leaders and partners