Marketing Analyst

Meta•New York, NY

About The Position

Meta Platforms, Inc. (Meta), formerly known as Facebook Inc., builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps and services like Messenger, Instagram, and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. To apply, click “Apply to Job” online on this web page.

Requirements

Require Master’s degree (or foreign degree equivalent) in Marketing Analytics, or a related field, and 2 years of experience in the job offered or a related occupation
Requires 2 years of experience in the following
SQL Programming & Querying
Data Analysis
Data Modeling and Transformation
Data Visualization
Statistical Analysis
A/B Testing and Experimental Design
Automation and Process Optimization
Error Debugging and Root Cause Analysis
Project Management

Responsibilities

Design, analysis, and interpretation of projects from data requirement gathering to data processing, modeling, and recommendations.
Audience identification, and opportunity sizing for all channel marketing campaigns.
Build and maintain marketing signals and channel marketing triggers (logic which identifies when we send a particular email to a particular customer).
Debug, triage, and identify the right team to resolve the issues.
Perform campaign performance analysis and create readouts (such as marketing metric performance, and the campaigns' success).
Identify opportunities for improvement through automation, streamlining processes and reducing campaign issues utilizing technology.