Marketing Analyst, Paid Media

Apple Inc.•Culver City, CA

61d

About The Position

Imagine what you could do here. At Apple, new ideas have a way of becoming great products, services, and customer experiences very quickly. Bring passion and dedication to your job and there's no telling what you could accomplish. The Services Advertising team at Apple is responsible for cultivating awareness, building product education, and driving new customer acquisition across Apple's full suite of first party services through a variety of marketing channels. We are looking for an experienced Marketing Analyst to help identify key drivers of business metrics and optimize our campaigns in partnership with our in house activation team. In this role, you will be supporting our paid digital advertising function, developing analytics projects from conception to completion. In partnership with our Martech team and in house activation team, you will develop reports, measurement plans, and requirements. The data and insights team within services advertising supports all lines and sit within the digital marketing and advertising function. You will compile cross-channel reporting data, as well as communicate key insights, offering recommendations to stakeholders. The Services Digital Advertising team is responsible for driving new customer acquisition as well as cultivating awareness and education through a variety paid digital marketing channels. You will also be responsible for evaluating and summarizing performance of display, SEM, and paid social digital campaigns, as well as identifying and surfacing new opportunities. Additionally you will work with Martech, Strategy, Activation, and other Analytics teams to develop testing plans and validate MMM's that drive innovation. Your ability to concisely communicate learnings will provide Marketing and Activation teams with a clear understanding of our performance within the Paid Digital landscape. You'll also be working with Measurement Instrumentation, Media Ops, and Ad Ops teams to ensure data hygiene. You'll have experience defining and measuring short-term and long-term marketing success across multiple channels, identifying primary and secondary KPIs, and have a strong passion for data storytelling. Your ability to digest media strategy, analyze data, and create a story that speaks to the needs of the business will be key in driving the success of our strategies and campaigns. Ability to develop A/B test experimentation design and analysis as well as multi-variate testing

Requirements

Experience building and analyzing MMMs
Experience with Marketing products - i.e. Attribution, Tracking, etc.
Data Science exposure
AWS
BS/BA degree required; MS degree a plusArray

Responsibilities

identify key drivers of business metrics
optimize campaigns in partnership with our in house activation team
support our paid digital advertising function
develop analytics projects from conception to completion
develop reports, measurement plans, and requirements
compile cross-channel reporting data
communicate key insights, offering recommendations to stakeholders
evaluate and summarizing performance of display, SEM, and paid social digital campaigns
identifying and surfacing new opportunities
work with Martech, Strategy, Activation, and other Analytics teams to develop testing plans and validate MMM's that drive innovation
concisely communicate learnings
ensure data hygiene
defining and measuring short-term and long-term marketing success across multiple channels
identifying primary and secondary KPIs
develop A/B test experimentation design and analysis as well as multi-variate testing