Marketing Analyst, Channel Analytics

Mdvip • Boca Raton, FL

11d • Hybrid

About The Position

The Marketing Analyst, Channel Analytics will play a critical role in understanding and identifying growth opportunities for one of the nation’s largest consumer health companies. Reporting to the Vice President, Marketing Analytics, you will be responsible for performance reporting across the lead-to-sale marketing funnel, including ownership of daily, weekly and monthly reporting. In addition to ongoing reporting, you will conduct ad hoc analysis to deep dive into key business opportunities such as membership conversion, retention and new practice opening trajectory.

Requirements

• Bachelor's Degree in Marketing or related field.
• Two (2) years of experience in marketing analytics, business intelligence or related role in the consumer technology, healthcare, consulting or finance industries.
• Proficiency with major ad platforms (Google, Microsoft, Meta, etc.).
• Demonstrated experience building and maintaining dashboards using Power BI or similar data visualization tools.
• Effective cross-functional collaboration with marketing, finance, and technology to ensure data accuracy and metric alignment.
• Ability to interpret complex data, conduct ad hoc analysis, and identify performance trends and business opportunities (e.g., conversion, retention, growth).
• Proficient in analyzing B2C or B2B marketing funnels, with a strong grasp of campaign performance metrics and lead-to-sale conversion dynamics.
• Adept at identifying performance trends and anomalies with precision, ensuring reporting accuracy and high-quality analysis.

Nice To Haves

• Proficiency in SQL.

Responsibilities

• Build and maintain Power BI dashboards to visualize funnel performance KPIs across various media channels.
• Monitor daily performance and deliver accurate and timely performance reports to stakeholders.
• Conduct ad hoc analysis to investigate changes in metrics and understand performance drivers.
• Provide clear, actionable insights and recommendations to marketing channel teams.
• Support UTM parameter hygiene and campaign tagging to ensure consistent tracking of marketing efforts.

Benefits

• Competitive Compensation: Attractive base salary complemented by performance-based incentives.
• Comprehensive Benefits: Health, dental, vision insurance, and retirement plans.
• Professional Development: Access to ongoing training and leadership development programs.
• Positive Work Environment: Consistently recognized as a Great Place to Work®, fostering a culture of collaboration and excellence.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Number of Employees: 251-500 employees