Marketing Administrator
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About The Position
The Marketing Administrator position at RadMD is a part-time role based in Conshohocken, PA, requiring 30 hours of work per week from Monday to Friday. The primary focus of this role is to coordinate and execute all digital marketing activities across various channels to enhance the company's online presence and reputation. The Marketing Administrator will play a crucial role in increasing engagement with biotech and pharmaceutical targets, thereby raising RadMD's profile among key audiences. This position is integral to the company's marketing strategy, ensuring that all digital marketing efforts align with the overall business goals. In this role, the Marketing Administrator will manage digital channels including social media, the company website, and newsletters. Responsibilities include creating and publishing content, responding to customer inquiries, and acting as the in-house Salesforce expert for campaign management and platform optimization. The individual will support the planning, production, and implementation of marketing activities as outlined in the strategic plan. Additionally, the Marketing Administrator will create visual content for social media, manage the social media calendar, and track performance metrics to assess the effectiveness of campaigns. The position also involves overseeing website management, which includes enhancements, maintenance, user experience improvements, and SEO optimization using Google Analytics. The Marketing Administrator will identify and implement digital marketing tactics to enhance brand awareness and drive demand generation campaigns. Managing relationships with external agencies, optimizing their performance, and reporting results to the business are also key responsibilities. The role requires coordination of various digital projects and marketing activities as needed, with a focus on driving business growth through digital marketing channels in alignment with sales and marketing strategies. The individual will develop and execute content strategies with support from senior stakeholders, ensuring that all marketing efforts are cohesive and effective.
