Marketing Account Executive

Taylor Communications • Alexandria, VA

2d • $68,000 - $74,000

About The Position

Let Us Power Your Potential Taylor Corporation is a dynamic, diversified company with big plans for the future ― and your career . We power our employees’ potential and strive to create opportunity and security for every member of the team. If you’re ready for something bigger ― more challenge , more variety, more pathways for professional growth ― we should talk. W e’re passionate about our work, we believe there is always a better way, and we’re looking for people like you. Ready to reach your potential ? It’s time to look at Taylor. Your Opportunity: Marketing General Inc. (MGI), a Taylor Corporation company, is looking for a Marketing Account Executive to provide a blend of technical, strategic, and interpersonal skills to support and manage multi-channel marketing campaigns across multiple clients.

Requirements

• An undergraduate degree, or equivalent combination of education and experience, with at least 5 total years of working experience
• A minimum of 3 years of experience in marketing or other related field
• Demonstrable knowledge of email, online and direct mail marketing
• Ability to operate a variety of office technology and have excellent PC skills including Microsoft Word, Excel, and PowerPoint
• Strong written and verbal communication skills
• A professional demeanor, outstanding interpersonal skills, the ability to deliver quality customer service, excellent organization skills, strong attention to detail, and the ability to effectively accomplish multiple tasks
• Hands-on experience creating, analyzing, and reporting on campaign and testing data
• The ability to work well independently and as part of a team and contribute to a successful team effort

Nice To Haves

• Association experience in membership or certification marketing

Responsibilities

• Develops marketing calendars, schedules, and budgets and serves as the project manager across assigned clients and campaigns.
• Prepares project concepts and leads project kick-off calls and other meetings.
• Responsible for the development of meeting agendas, updating status reports, and creating meeting materials if necessary.
• Maintains relationships with clients by providing support, information, and guidance: researching and recommending new opportunities, recommending profit and service improvements.
• Keeping in constant contact with the client via regularly scheduled meetings, either in-person, telephone, video calls, or email communication.
• Manages multi-channel marketing campaigns from start to finish to include, but not limited to, direct mail, email, and/or paid digital.
• Collaborates cross-functionally with internal departments including but not limited to Digital Services, Production, Creative Services, and Research to execute and deliver campaigns.
• Prepares, edits, and proofreads draft copy, artwork, and proofs to ensure brand and messaging consistency and accuracy.
• Prepares reports by collecting, entering, analyzing, and summarizing statistical and analytical spreadsheets to evaluate campaign results and ensure results are on track.
• Recommend course corrections if needed.
• Maintains quality service by learning and following established agency and/or clients schedules, policies, and procedures.
• Maintains professional and technical knowledge by attending educational opportunities, reviewing professional publications, establishing personal networks, learning how to work in client and industry platforms (AMS, marketing automation and email platforms.
• Contributes to team effort by accomplishing related duties as needed or assigned.

Benefits

• Our employees enjoy a comprehensive benefit package including a choice of several health plans, dental, vision, wellness programs, life and disability coverage, flexible spending accounts, health savings accounts, a 401(k) plan with company match, paid time off (PTO) and 64 hours of annual holiday pay.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees