Marketer | Preceptor Home Health & Hospice | Milwaukee, WI

Preceptor Home Health and Hospice•Germantown, WI

About The Position

JOB SUMMARY Responsible for establishing and maintaining positive relationships with customers and referral sources, responding to customer requests and concerns, and negotiating service contracts with managed care organizations, government agencies, and other payers. DUTIES & RESPONSIBILITIES Provides oversight of assigned territory and implementation of marketing initiatives. Ensures maximum third party reimbursement through effective negotiation of service contracts with managed care organizations, government agencies, and other payers. Assists the Executive Director in establishing organization volume projections in the annual budget and in establishing allocations for marketing needs. Monitors allocation of resources according to budgetary limitations. Continuously conducts market assessments and develops a comprehensive marketing plan designed to meet budgetary volume projections. Works with the Director of Clinical Services to establish marketing techniques for specialty Clinical Programs. Employs marketing and promotional initiatives to achieve budgetary volume projections. Establishes and maintains positive working relationships with current and potential referral and payer sources. Builds and monitors community, customer, and payer and patient perceptions of Preceptor Home Health & Hospice as a high quality provider of services. Provides strategic planning including identifying opportunities for additional or improved services to address customer needs. Maintains comprehensive working knowledge of Preceptor Home Health & Hospice markets including government agencies, major payer groups, key referral sources, and competitor’s market positioning. Maintains comprehensive working knowledge in the field of marketing and shares information with appropriate organization personnel. Maintains comprehensive working knowledge of community resources and assists customers in accessing community resources should services not be provided by Preceptor Home Health & Hospice. Monitors and reports cost effectiveness of marketing efforts. The above statements are only meant to be a representative summary of the major duties and responsibilities performed by the employee of this job. The employee may be requested to perform job-related tasks other than those stated in this description.

Requirements

Bachelor's degree in Marketing, Business Administration, or related field preferred, but not required
Three years of health care marketing preferred, but not required
Ability to market aggressively and deal tactfully with customers and the community
Knowledge of corporate business management
Demonstrates good communications skills, negotiation skills, and public relations skills
Demonstrates autonomy, organization, assertiveness, flexibility and cooperation in performing job responsibilities

Responsibilities

Establishing and maintaining positive relationships with customers and referral sources
Responding to customer requests and concerns
Negotiating service contracts with managed care organizations, government agencies, and other payers
Providing oversight of assigned territory and implementation of marketing initiatives
Ensuring maximum third party reimbursement through effective negotiation of service contracts with managed care organizations, government agencies, and other payers
Assisting the Executive Director in establishing organization volume projections in the annual budget and in establishing allocations for marketing needs
Monitoring allocation of resources according to budgetary limitations
Continuously conducting market assessments and develops a comprehensive marketing plan designed to meet budgetary volume projections
Working with the Director of Clinical Services to establish marketing techniques for specialty Clinical Programs
Employing marketing and promotional initiatives to achieve budgetary volume projections
Establishing and maintaining positive working relationships with current and potential referral and payer sources
Building and monitoring community, customer, and payer and patient perceptions of Preceptor Home Health & Hospice as a high quality provider of services
Providing strategic planning including identifying opportunities for additional or improved services to address customer needs
Maintaining comprehensive working knowledge of Preceptor Home Health & Hospice markets including government agencies, major payer groups, key referral sources, and competitor’s market positioning
Maintaining comprehensive working knowledge in the field of marketing and shares information with appropriate organization personnel
Maintaining comprehensive working knowledge of community resources and assists customers in accessing community resources should services not be provided by Preceptor Home Health & Hospice
Monitoring and reporting cost effectiveness of marketing efforts