Marketer I

Utah State University • Logan, UT

46d

About The Position

The Product Marketing Specialist (Marketer I) will play a key role in promoting and growing the Create Better Health Hub’s online course offerings. This role blends product marketing, digital strategy, partnership development, and event coordination to build awareness, drive enrollment, and strengthen partnerships. The ideal candidate is highly organized, skilled in multi-channel marketing, and comfortable presenting to diverse audiences. This position description indicates the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive list of all duties, responsibilities, and qualifications required of employees assigned to the position.

Requirements

• Bachelor’s degree in Marketing, Communications, Public Relations, or related field, or equivalent combination of education and experience.
• At least 2 years of experience in product and/or digital marketing.
• Experience in the sales process with products.
• Strong knowledge of digital marketing tools and analytics.
• Experience in product marketing and sales enablement.
• Event planning and project coordination skills.
• Excellent communication, presentation, and writing abilities.
• Ability to manage multiple projects and meet deadlines.
• Proficiency with Microsoft Office Suite, Canva/Adobe, and marketing platforms (Mailchimp, Meta Business Suite, Google Ads, etc.).
• Take initiative
• Maintain confidentiality
• Be accountable
• Behave ethically
• Be honest and trustworthy
• Demonstrate a strong work ethic
• Be inquisitive
• Be detail oriented
• Be self-motivated
• Efficiently manage multiple tasks
• Be a team player
• Be committed to improving USU
• Resume to be uploaded at the beginning of your application in the Candidate Profile under “Resume/CV”
• Cover letter to be typed/pasted at the end of your application
• Document size may not exceed 10 MB

Responsibilities

• Develop and execute product marketing and sales strategies for online courses, including sales funnels and campaign tracking.
• Plan and manage digital marketing campaigns (social media, email, paid ads, SEO, website).
• Coordinate and promote events such as webinars, workshops, and community outreach activities to increase engagement with online programs.
• Prepare and coordinate presentation meetings to partners, stakeholders, and potential clients.
• Collaborate with internal teams and external partners to align messaging and maximize impact.
• Organize meetings, schedules, and communications to keep projects on track.
• Write and edit compelling marketing copy for print, web, and social platforms.
• Conduct basic market research and analyze enrollment/engagement data to inform strategy.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Number of Employees: 5,001-10,000 employees