Marketer, Customer Advocacy

HubSpot • Cambridge, MA

6d • $70,000 - $105,000

About The Position

At HubSpot, our customers are at the core of everything we do. Their voices shape our products, inspire our prospects, and help other businesses grow better. As our upmarket offerings continue to evolve, we have a growing need to work closely with customers who are seeing real value from HubSpot—and help bring those stories to life. The Customer Advocacy Team plays a critical role in making that happen. As Marketer, Customer Advocacy, you’ll support the Upmarket Proof Pod, working hands-on to identify, recruit, and activate our largest customers whose real-world use of HubSpot can support our growth upmarket. You’ll focus on executing customer recruitment and engagement, building trusted relationships, and preparing customers for advocacy and storytelling moments. You’ll work closely with your pod lead and cross-functional partners to ensure customer stories are grounded in real product usage and outcomes, while maintaining a positive customer experience. This role is ideal for a marketer who enjoys relationship-driven work, is building upmarket and competitive knowledge, and is excited to work with customers tied to important campaigns, vertical priorities, and strategic initiatives—while continuing to grow their craft in customer advocacy.

Requirements

• 3–5 years of experience in customer advocacy, customer marketing, customer success, community, or a related role
• Comfortable working directly with customers and cross-functional partners (PMM, partners, sales)
• Experience recruiting customers for stories, references, or speaking opportunities
• Interest in vertical use cases and how customer proof supports competitive differentiation
• Experience with CRM tools, Looker, or similar systems
• Curious about using AI to support customer identification and engagement
• Clear communicator who builds trust with customers and internal teams
• Growth mindset with a willingness to learn and iterate
• Solid writing and storytelling skills

Responsibilities

• Partner with solutions and app partner teams to surface relevant customer pools
• Identify customers to support competitive and vertical-focused case study development
• Activate customers for advocacy efforts such as speaking engagements, earnings support, and press opportunities
• Collaborate closely with Competitive, Upmarket, Partners, Sales, and Proof teams to support customer proof efforts
• Use AI creatively to recruit and engage customer advocates
• Share learnings to help improve how the team recruits, engages, and works with customers

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed